Epson replaces Symetra as title sponsor of LPGA developmental tour
Japanese multinational electronics company Epson has struck a five-year deal to secure the naming rights to the Ladies Professional Golf Association's developmental tour through 2026
US Ski & Snowboard unveils trio of deals ahead of Beijing 2022
US Ski & Snowboard has unveiled a trio of commercial partnerships ahead of the 2022 Beijing Winter Olympics.
Air purification technology company Airphx has been named an official suppler to the organization.
Athletes Unlimited brings in EY, Baden Sports to sponsorship portfolio
Athletes Unlimited, the startup network of professional sports leagues, has expanded its sponsorship portfolio ahead of its 2022 basketball and volleyball seasons by bringing in global professional services …
NHL unveils sponsorship activations for Las Vegas All-Star Weekend fan festival
The National Hockey League has unveiled its sponsorship activations for the four-day fan festival accompanying the upcoming 2022 Honda NHL All-Star Weekend in Las Vegas, Nevada.
USL extends Select game ball partnership through 2025
The United Soccer League has extended its partnership with Danish sports equipment manufacturer Select Sports, which will remain the official game ball supplier for the USL Championship, League One, League …
Thrill One secures eight-figure A Shoc partnership
Thrill One Sports and Entertainment, the organizers behind action sports’ Nitro World Games, has unveiled an eight-figure multiyear partnership with Keurig Dr Pepper energy drink brand A Shoc.
Chicago Bulls sign wide-ranging Klarna partnership
The National Basketball Association's Chicago Bulls have secured a wide-ranging agreement with Swedish fintech company Klarna, which will sponsor the team's practice jersey among other assets.
Real Salt Lake hires Playfly Sports to secure naming rights partner
Major League Soccer's Real Salt Lake has hired sports marketing outfit Playfly Sports to secure a new stadium naming rights partner
Jaguars sponsor files lawsuit protesting ‘clown game’
Georgia roofing company looks to disassociate from embattled NFL team
MSG Sports renews long-standing Anheuser-Busch partnership
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear partnership renewal with leading American brewing company Anheuser-Busch