Golden Knights secure Circa Las Vegas jersey patch deal
NHL team strikes agreement with casino company for its home games
LA Dodgers hire Sportfive to sell field rights, jersey patch
Global sports marketing agency to aid MLB club on significant efforts
LIV Golf partners with QuintEvents for ticketing, hospitality efforts
The Saudi-backed LIV Golf Investments has announced a partnership with hospitality provider QuintEvents for all ticketing and hospitality efforts starting for its scheduled inaugural eight-event LIV Golf …
TAG Heuer to put on Miami Design District fan experience in conjunction with Miami GP
Swiss luxury watchmaker TAG Heuer is helping to put on a pop-up fan experience from May 2-7 in Miami Design District’s Jungle Plaza to coincide with the inaugural Formula 1 Miami Grand Prix at the Hard R…
Socios.com expands NFL presence with 13 team partnerships
Blockchain fan token platform Socios.com has secured partnerships with 13 National Football League teams to significantly enhance its presence in the United States sports landscape
NBA, Foot Locker Europe strike multiyear sponsorship extension
The National Basketball Association has continued its recent run of commercial activity in Europe by securing a multiyear sponsorship extension with footwear and sportswear retailer Foot Locker Europe
US Soccer, Deloitte secure multi-year sponsorship extension
The United States Soccer Federation has secured a multi-year sponsorship renewal with multinational professional services company Deloitte
FTX to help stage three-day Miami Beach fan experience in conjunction with Miami GP
The inaugural Formula 1 Miami Grand Prix set for May 6-8 at Hard Rock Stadium will be accompanied by a three-day fan experience in Miami Beach, Florida, in the heart of greater Miami.
XFL threatened with legal action over new brand identity by Togethxr
The revived XFL has been threatened with legal action by media and commerce company Togethxr over the spring-season American football league's newly-released brand identity
XFL unveils new brand identity, merchandise ahead of 2023 return
The XFL has unveiled a new brand identity ahead of its planned return in February 2023, as well as a new slogan: “Tomorrow’s League Today.”