NFL develops H&M apparel range in deal brokered by IMG
The National Football League has announced a partnership with fashion retailer H&M to launch a range of NFL-branded apparel and accessories in a deal brokered by IMG
Uefa invites video game and esports rights bids for club competitions
Uefa is inviting proposals for several categories in its video game rights sector for the 2021-24 club competition cycle, including the rights for the official simulation game and esports event
European Tour and Tata Communications announce tech incubator finalists
The European Tour has announced the three finalists for a technology incubator project designed to identify ideas that can increase engagement in golf
BOA’s relaxed Rule 40 restrictions criticised for ‘not going far enough’
The British Olympic Association has become the latest national Olympic Committee to revise its Rule 40 guidelines, giving British athletes more freedom to promote their sponsors during next year's Olympic…
IAAF likely to relax marketing regulations for athletes and member federations
The IAAF, the global governing body for athletics, is planning to give athletes and member federations greater freedoms to promote their sponsors during certain events
Athlete body calls on IOC to make Rule 40 relaxation mandatory
Global Athlete, the body that exists to give athletes a stronger voice in sport, has called on the International Olympic Committee (IOC) to mandate all National Olympic Committees (NOCs) to relax their…
USOPC updates Rule 40 guidance to give athletes more marketing freedom
The United States Olympic & Paralympic Committee (USOPC) has updated its Rule 40 marketing guidelines for athletes, giving them greater freedom to associate with sponsors during Olympic and Paralympic…
Eintracht Frankfurt extends Nexen Tire partnership and Union Berlin renews kfzteile24.de shirt deal
German Bundesliga club Eintracht Frankfurt has extended its partnership with Nexen Tire for the next three years
Alipay to create digital ticketing channel for Euro 2020
Chinese payments platform Alipay will create a digital ticketing channel for Euro 2020 as part of its sponsorship deal with Uefa – the first time the organisation will have sold tickets digitally outside o…
Conor McGregor sponsor says retirement announcement is a “piece of entertainment”
Sergey Portnov, chief executive of Parimatch, the international betting firm which recently signed a two-year endorsement deal with Conor McGregor, has questioned the fighter’s retirement from mixed m…