Team Sky searches for new backer as Sky pulls out
Sky has announced it is withdrawing its backing for the Team Sky cycling team at the end of 2019
Fanatics sign first deal in Asia with Fukuoka SoftBank Hawks
Fanatics has signed a merchandising deal with the 2017 NPB Japan Series Champion Fukuoka SoftBank Hawks
Coca-Cola fills final Premier League sponsorship slot
As predicted by SportBusiness International, the Premier League and Coca-Cola Great Britain have announced a three-and-a-half-year partnership, starting in January 2019.
FC Barcelona loses Saudi academy as regional sponsor fails to renew
FC Barcelona has lost its only academy in Saudi Arabia after regional sponsor Fitness Time failed to renew a three-year sponsorship deal with the club
Everton players to feature in Angry Birds game
Three Everton players will feature in Rovio Entertainment’s Angry Birds ‘Evolution’ game as the latest activation in the partnership between the developer and the Premier League club.
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Long-time Fifa legal director Villiger leaves organisation
Fifa's long-time legal director Marco Villiger has left the organisation after more than a decade's service