Puma
2020-21 Home Kit Launch – Puma & AC Milan
With Covid-19 still raging in July 2020, Puma & AC Milan used an Instagram-led campaign – celebrating Milan’s contemporary design culture and architecture – to launch the 2020-21 home kit.
Puma signs first Chinese player ambassador Zhao Jiwei
German sportswear brand Puma announced it officially signed its first Chinese basketball player as an ambassador, Zhao Jiwei
Puma grabs personal endorsement deal with Pep Guardiola
German sportswear brand Puma has signed a personal sponsorship deal with Manchester City manager Pep Guardiola
Borussia Dortmund on verge of €300m mega-renewal with Puma – report
Bundesliga club Borussia Dortmund is reportedly on the verge of a €300m ($336m) mega-deal with German sportswear brand and current kit sponsor Puma.
Puma makes Medi Bayreuth latest Bundesliga signing
German sportswear company Puma has made its second signing in the domestic Basketball Bundesliga after agreeing a deal with Medi Bayreuth
Puma furthers basketball plans with Brose Bamberg deal
German sportswear brand Puma has further bolstered its presence in the basketball market by agreeing a partnership with domestic Bundesliga club Brose Bamberg
FIGC fights negative trend in sponsorship revenues from weak position
Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019
Top Partner deals renewed this month with Eni and Tim
Joma takes over from Puma at SD Eibar
Spanish sportswear brand Joma has signed a new kit deal with LaLiga club SD Eibar.
The deal will see Joma take over from German brand Puma from next season
LaLiga signs match ball, technical sponsor deal with Puma
German sporstwear brand Puma has signed a new long-term partnership with Spain’s LaLiga.
Under the multi-year deal, Puma will become the league’s Official Technical Partner.
Valencia switches from Adidas to Puma
Spanish LaLiga football club Valencia has signed a new kit partnership with Puma.
Terms of the long-term deal announced today (Monday) were undisclosed, but it will commence with the 2019-20 season
Puma joins W Series for debut season
German sportswear manufacturer Puma has further strengthened its presence in motorsport by agreeing a partnership with new women’s championship the W Series.
Puma takes over from Nike as LaLiga match ball supplier
German sports brand Puma has signed as the Official Match Ball Supplier of Spain’s LaLiga.
Puma adds Sichuan Jiuniu to City Football Group portfolio
German sportswear brand Puma has added China League Two club Sichuan Jiuniu to its portfolio of club deals for 2019.
The move follows the acquisition of Sichuan Jiuniu by City Football Group last week
AC Milan, Puma, PG Esports team up for Power Up Cup
Serie A club AC Milan has teamed up with Italy's PG Esports and kit sponsor Puma to launch a new Pro Evolution Soccer tournament at the San Siro
Rhein-Neckar Löwen nets Puma kit deal
German Handball Bundesliga club Rhein-Neckar Löwen has signed a new kit supplier partnership with German sportswear manufacturer Puma.
Puma returns to partner Egyptian FA
German sportswear manufacturer Puma has been unveiled as the new kit supplier of the Egyptian Football Association
Puma enters esports with Cloud9 apparel partnership
Puma has entered the world of esports to become the official apparel partner of the Cloud9 League of Legends Championship Series (LCS) team.