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2020-21 Home Kit Launch – Puma & AC Milan
With Covid-19 still raging in July 2020, Puma & AC Milan used an Instagram-led campaign – celebrating Milan’s contemporary design culture and architecture – to launch the 2020-21 home kit.
FIGC fights negative trend in sponsorship revenues from weak position
Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019
Top Partner deals renewed this month with Eni and Tim
Puma steps up revenue pace, targets high-end clubs
Sports brand Puma has driven its 36
Puma signs first Chinese player ambassador Zhao Jiwei
German sportswear brand Puma announced it officially signed its first Chinese basketball player as an ambassador, Zhao Jiwei
Puma grabs personal endorsement deal with Pep Guardiola
German sportswear brand Puma has signed a personal sponsorship deal with Manchester City manager Pep Guardiola
Borussia Dortmund on verge of €300m mega-renewal with Puma – report
Bundesliga club Borussia Dortmund is reportedly on the verge of a €300m ($336m) mega-deal with German sportswear brand and current kit sponsor Puma.
Puma makes Medi Bayreuth latest Bundesliga signing
German sportswear company Puma has made its second signing in the domestic Basketball Bundesliga after agreeing a deal with Medi Bayreuth