Puma
Puma signs with RC Lens, renews Palmeiras deal
French football club RC Lens has signed up Puma as its kit supplier
Puma named EFL match ball supplier as Mitre era over
Sportswear manufacturer Puma has become the new official match ball supplier of the English Football League, displacing Mitre, the UK-based sports equipment supplier, in the process
Royal Challengers Bangalore agree kit deal with Puma
Indian Premier League team Royal Challengers Bangalore has agreed a multi-year kit supply deal with sportswear firm Puma, beginning this year
USL unveils three-year Puma partnership
The United Soccer League has unveiled a three-year sponsorship agreement with sports apparel company Puma
2020-21 Home Kit Launch – Puma & AC Milan
With Covid-19 still raging in July 2020, Puma & AC Milan used an Instagram-led campaign – celebrating Milan’s contemporary design culture and architecture – to launch the 2020-21 home kit.
Neymar joins Puma after 15 years with Nike
Sports brand Puma has signed a long-term endorsement deal with Brazilian football star Neymar and NR Sports, the company which holds the player’s image rights.
Round-Up: BCCI denies further sponsor pressure, England tour of India postponed, Super Rugby Aotearoa sell-out, and more
Germany will not allow fans into football stadiums until at least the end of October - Reuters/CNA
Portimao in Portugal will host the final race of the 2020 MotoGP season - Reuters/CNA
Round-Up: Real Madrid tops brand value chart, Puma says financial guidance ‘impossible’, Beijing 2022 fashion line launched, and more
Real Madrid is the world's most valuable football brand, according to an annual report by brand consultancy Brand Finance. The report says the Spanish club's brand is worth €1.419bn ($1.6
Round-Up: Afcon postponed, TrueVisions threatens FAT, Adidas and Puma join #StopHateForProfit, and more
The 2021 Africa Cup of Nations in Cameroon has been pushed back to 2022 due to Covid-19
Puma re-enters US soccer market with New Mexico United deal
German sportswear manufacturer Puma is re-entering the United States soccer market by becoming the official kit supplier of United Soccer League Championship team New Mexico United
PSV signs off on five-year kit deal with Puma
Dutch Eredivisie football club PSV Eindhoven has confirmed German sportswear manufacturer Puma as its new kit supplier in a five-year deal
AFL’s Carlton hails ‘history-making’ Puma kit deal
AFL Aussie rules football club Carlton has today (Friday) signed a 10-year kit supply contract with German sportswear company Puma
Puma signs first Chinese player ambassador Zhao Jiwei
German sportswear brand Puma announced it officially signed its first Chinese basketball player as an ambassador, Zhao Jiwei
Puma grabs personal endorsement deal with Pep Guardiola
German sportswear brand Puma has signed a personal sponsorship deal with Manchester City manager Pep Guardiola
Borussia Dortmund on verge of €300m mega-renewal with Puma – report
Bundesliga club Borussia Dortmund is reportedly on the verge of a €300m ($336m) mega-deal with German sportswear brand and current kit sponsor Puma.
Puma makes Medi Bayreuth latest Bundesliga signing
German sportswear company Puma has made its second signing in the domestic Basketball Bundesliga after agreeing a deal with Medi Bayreuth
Puma furthers basketball plans with Brose Bamberg deal
German sportswear brand Puma has further bolstered its presence in the basketball market by agreeing a partnership with domestic Bundesliga club Brose Bamberg