Puma
Record Puma deal ends St. Pauli’s in-house kit experiment
German football club St. Pauli has welcomed Puma back as its kit supplier after deciding to no longer manufacture its own jerseys.
Concacaf takes official ball, apparel rights to market
Nike’s long-standing association with Concacaf is under threat after the confederation began a request for proposal (RFP) process looking to maximise its expanded inventory and new-found competition i…
EXCLUSIVE: Puma extends LaLiga ball supply deal for five years
Puma has agreed a five-year extension to its ball supplier agreement with Spain’s LaLiga and LaLiga 2, SportBusiness can exclusively reveal.
Puma ticks sustainability boxes for St. Pauli in new kit sponsor deal
German football club FC St. Pauli has announced a new sponsorship agreement with Puma, two years after taking production of the team's kit in-house for sustainability reasons
Puma adds Liga Portugal to ball-supply portfolio
German sportswear and equipment manufacturer Puma has agreed a long-term deal to become the new official ball supplier to Liga Portugal, organising body of the top two football divisions in the country
Puma ‘set to replace’ long-serving Nike as Portuguese Football Federation sponsor
German sportswear and equipment manufacturer Puma is set to replace US rival Nike as the kit supplier of the Portuguese Football Federation (FPF)
Puma replaces Mitre as ball supplier for SPFL, SWPL
Germany-based sports equipment and apparel manufacturer Puma has become the new official match-ball provider to the Scottish Professional Football League (SPFL) and the Scottish Women’s Premier League (…
Puma rekindles ties with Parma
German sportswear manufacturer Puma has announced a new multi-year kit supplier deal with Italian Serie B club Parma
Puma to ‘drive brand heat’ with new F1 deal
Formula 1 has agreed a multi-year deal with Puma, making the German sportswear and equipment manufacturer an official provider of the motor-racing championship
Puma retains Rennes kit supply rights to 2028
Puma has renewed its kit supply agreement with French Ligue 1 side Rennes until the end of the 2027-28 season
AC Milan’s Stylsvig hails Puma renewal as ‘biggest commercial deal’ in club’s history
AC Milan has signed an extension to its kit supply agreement with Puma
Borussia Mönchengladbach secures early renewal with Puma
German football club Borussia Mönchengladbach has signed a renewal to its kit supply agreement with Puma.
Puma adds Alavés to LaLiga portfolio
Spanish LaLiga football club Deportivo Alavés has signed a four-year kit deal with German sportswear manufacturer Puma.
F1: Mercedes signs up Akkodis and Eight Sleep, Alfa Romeo secures Puma deal
The Mercedes Formula One team has signed up IT and engineering specialists Akkodis as a sponsor
Lega Serie A signs Puma deal as long-term Nike association comes to an end
Italian football’s Lega Serie A has signed up sportswear brand Puma to its sponsorship portfolio in a deal that will begin from the start of the 2022-23 season.
NBA China strikes deal with Puma
Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China.
The brand becomes an official partner of the basketball league in China.
Puma extends W Series sponsorship
Sportswear brand Puma has renewed its sponsorship agreement with the W Series, the all-female car racing series, ahead of the beginning of the third edition of the series in June
Marseille extends with Puma for five years in improved deal
Ligue 1 side Olympique de Marseille has renewed its kit supply sponsorship with Puma until the end of the 2027-28 season