Key Deals

Cricket’s newest franchise leagues both meet internal expectations with inaugural title sponsor deals DP World keen to support UAE’s ambitions and leverage storytelling opportunity of ILT20 I

IT consultancy and services provider Atos will integrate staff at Uefa’s headquarters in Nyon, Switzerland, as part of its eight-year deal to become an Official Global Sponsor of the federation’s men’s National Team Football programme from 2023 to 2030 and will use the deal to showcase its technology services.

The Italian Football Federation believes its new kit supplier deal with Adidas will act as a spur to sponsorship growth in the next commercial cycle following Italy’s failure to qualify for the World Cup in Qatar.

While the ICC is cricket’s global governing body, India is the sport’s largest nation in terms of fans and revenues. With a strategic aim to grow in India, Aramco’s sponsorship of the ICC is timed to maximise the opportunity to increase its brand awareness in what is soon to become the world’s largest country by population.

Champions League sponsorship facilitated by Uefa’s flexibility Oppo will leverage sponsorship for brand building in Europe U

Bank replaces HSBC as banking sponsor Deal is the biggest in AELTC’s portfolio Significant uplift due to major court-side exposure T

UKG aims to raise both prize money and viewership as title sponsor of the NWSL Challenge Cup UKG’s presence will help promote the event and its broadcast scheduling