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Napoli maintains interest in cryptocurrency sector with Upbit deal

Kim Min-jae of SSC Napoli celebrates victory over Juventus at the Diego Armando Maradona Stadium on January 13, 2023. (Photo by Giuseppe Bellini/Getty Images)

Serie A league leader SSC Napoli sold its back-of-shirt branding position to Korean cryptocurrency exchange Upbit earlier this month, in a deal brokered by the European arm of the Entourage Sports & Entertainment agency.

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