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ITF generates Billie Jean King Cup title sponsor uplift with Gainbridge deal

(Photo by Eakin Howard/Getty Images)

  • BNP Paribas previously held title rights
  • Billie Jean King Enterprises instrumental in deal
  • Sponsorship underpins uplift in prize money
The International Tennis Federation (ITF) has generated a significant rights fee increase from its new Billie Jean King Cup title sponsorship agreement with the Gainbridge Insurance Agency.

The agreement with Gainbridge – part of the Group 1001 holding company – will see the top women’s team tennis competition named as the ‘Billie Jean King Cup by Gainbridge Finals' from 2022 through to 2027.

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