The Arsenal Forest – CarbonLink / Bore Lions & Arsenal FC
In September 2021 Premier League giant Arsenal FC teamed up with ecology restoration non-profit CarbonLink (and Bore Green Umbrella) for a philanthropic initiative in Africa called ‘The Arsenal Forest’: a s…
Rainbow Shirt – Hummel and Southampton FC / Everton FC / Brondby IF
In August 2021 Danish sportswear brand Hummel leveraged a trio of its official football club supplier tie-ups – Everton FC, Southampton FC and Brondby IF – on a kit-based collaborative campaign called The…
Feel Electric / Electrify The City – Nissan & Manchester City FC
In Autumn/Winter 2021 Nissan Global leveraged its high profile sports partnership with City Football Group (spearheaded by Premier League heavyweight Manchester City FC) and its ABB FIA Formula E Nissan e.DAMS team to promote the innovative technology of Nissan Electric Vehicles and link them with the excitement of sport.
European Tour’s Associate Partner tier delivers platform for Cignpost Diagnostics
The European Tour group took advantage of its new Associate Partner level sponsorship offering to secure Cignpost Diagnostics in July as the tour’s ‘Official Health Diagnostics and Screening Partner’.
C
ProMedica sponsorship takes women’s golf majors to new financial level
ProMedica’s 10-year sponsorship of the United States Golf Association (USGA), from 2022 to 2031, signed in January, has underscored the growing value of the women’s golf majors.
Premium
LaLiga secures title sponsorship uplift in long-term EA Sports deal
EA Sports FC will be the title sponsor of LaLiga competitions from the start of the 2023-24 season in a lucrative agreement unveiled today (Tuesday)
Standard Chartered extends with Liverpool in £50m-per-season deal
Liverpool has extended its main shirt sponsorship with Standard Chartered Bank for another four years, starting in the 2023-24 season
Data Snapshot: Six Nations Rugby 2020
In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.
Data Snapshot: Motorsport 2019
The top central and team title deals across Formula One, Formula E and MotoGP.
Data Snapshot: MLS 2019
Central and club shirt deals in Major League Soccer.
13th Pilot – Algorand & Drone Racing League
In September 2021 blockchain platform Algorand activated its new multi-year title partnership with the Drone Racing League (DRL)
Oakland Forever – Rakuten & Golden State Warriors
Rakuten and the NBA’s Golden State Warriors partnered on a 360-degree, multi-faceted, season- long ‘Oakland Forever’ brand-owned platform built around the Japanese electronic commerce and online retai…
WICC Best XI – Ally & Women’s International Champions Cup
In December 2021 digital finance brand Ally and Relevant Sports Group teamed up to create the ‘WICC Best XI Presented by Ally’ docuseries. It
The Arsenal Forest – CarbonLink / Bore Lions & Arsenal FC
In September 2021 Premier League giant Arsenal FC teamed up with ecology restoration non-profit CarbonLink (and Bore Green Umbrella) for a philanthropic initiative in Africa called ‘The Arsenal Forest’: a s…
Rainbow Shirt – Hummel and Southampton FC / Everton FC / Brondby IF
In August 2021 Danish sportswear brand Hummel leveraged a trio of its official football club supplier tie-ups – Everton FC, Southampton FC and Brondby IF – on a kit-based collaborative campaign called The…
Breaking Barriers – Rexona & Chelsea FC
In 2020, Unilever deodorant brand Rexona used its Chelsea rights to promote its ‘Breaking Limits’ programme for the empowerment of young people.
Healthier, Longer, Better Lives – AIA & Tottenham Hotspur
AIA leveraged its partnership with Tottenham Hotspur to create video content pushing its umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across Asia-Pacific.