Triathlon
Threadneedle Investments: Going global with triathlon
UK asset management firm Threadneedle Investments decided to upgrade to a global position in triathlon, having trialled the sport as a local partner of the PruHealth London Triathlon, last year’s ITU World Series Grand Final.
Arctic Ease to go the distance with Ironman triathlon
Cold and compression therapy specialist Arctic Ease has announced a three-year partnership with the Ironman triathlon series.
Subaru backs Canada’s Ironman World Championship
Japanese car manufacturer Subaru is to become title sponsor of the World Triathlon Corporation’s 2014 Ironman 70.3 World Championship in Quebec, Canada.
Mercedes-Benz races ahead with Ironman European Tour deal
German automotive giant Mercedes-Benz has agreed to become the official car partner of the World Triathlon Corporation’s Ironman European Tour for 2014 and 2015.
Tata extends British Triathlon link
Indian metals company Tata Steel has agreed a three-year extension to its sponsorship of the British Triathlon Federation to bolster the national governing body’s flagship grassroots event.
Blueseventy teams up with World Triathlon Series
Triathlon products manufacturer Blueseventy has agreed a commercial partnership with the International Triathlon Union covering several stops on the 2014 World Triathlon Series.
Brownlee brothers’ triathlon events secure Macmillan Cancer Support
UK charity Macmillan Cancer Support has agreed to become the title sponsor of the 2014 Brownlee Tri, a triathlon series launched in partnership with Olympic medallists Alistair and Jonny Brownlee.
TransCanada signs up as ITU Grand Final title sponsor
North American energy company TransCanada has agreed a deal with the International Triathlon Union to become the title sponsor of its 2014 World Triathlon Grand Final in Edmonton, Canada.
ITU secures Threadneedle backing for World Triathlon Series
The International Triathlon Union has announced a three-year commercial agreement with international investment management firm Threadneedle Investments for its World Triathlon Series.
USA Triathlon retains four backers
USA Triathlon has announced multi-year renewals with four of its existing sponsors, Competitor Group, FuelBelt, NormaTec and Avis Budget Group.
GoPro to offer viewers new perspective on Ironman World Championship
The World Triathlon Corporation has agreed a deal for wearable camera company GoPro to become the title sponsor of the 2013 Ironman World Championship triathlon and official camera of the Ironman World Championship.
ITU goes green with car deal
The International Triathlon Union has announced a partnership with Opel and Vauxhall’s Ampera brand to make the electric car its official auto supplier for the 2013 World Triathlon Series races in Hamburg, Stockholm and London.
EC3D Sports to kit out USA Triathlon
USA Triathlon has agreed a four-year partnership to make compression clothing manufacturer EC3D Sports a silver-level sponsor.
Herbalife joins Bali Triathlon sponsor roster
Herbalife has become a gold sponsor of the 2013 Bali International Triathlon.
Threadneedle banks World Triathlon Grand Final deal
Threadneedle Investments has agreed to a partnership with the 2013 World Triathlon Grand Final, which takes place in London in September.