Triathlon

Footwear brand Skechers is looking to replicate its US sales success in Europe after securing a one-year deal with the 2016 Ironman European Tour.

The Skechers Performance division of US footwear brand Skechers has agreed a deal to become an official sponsor of the 2016 Ironman European Tour triathlon series.

The Ironman triathlon series has expanded its partnership with organic food and drink producer Clif Bar.

The Ironman triathlon series has agreed a three-year partnership with Zoot Sports, an apparel company specialising in running and triathlon products.

The Ironman US triathlon series has teamed up with network and communications provider EarthLink.

UK-based health and life insurance company Vitality is using sport sponsorship to promote healthy lifestyles, and reward loyal customers, Nick Read, Vitality director, told Sports Sponsorship Insider.

The PowerBar Europe arm of nutrition products company PowerBar has opted to extend its partnership with the Ironman European Tour triathlon series.

Online investment provider and stockbroker AJ Bell has signed up as the title sponsor of the 2015 London Triathlon.

Audio equipment manufacturer Jabra is looking to authenticate itself in the sports fitness space and reach key business decision-makers through its partnerships.

US health centre operator Life Time Fitness has signed a wide-ranging partnership with the Ironman triathlon series.

Inflatable stand up paddleboards brand Xterra Boards has announced a long-term sponsorship agreement with the Ironman triathlon series.

Audio products manufacturer Jabra is looking to reach business and retail customers through its partnership with the International Triathlon Union’s (ITU) World Triathlon Series (WTS).

Audio equipment producer Jabra has agreed to become a global partner of the International Triathlon Union’s (ITU) World Triathlon Series for its 2015 season.

PepsiCo-owned isotonic drinks brand Gatorade has agreed to become a partner of the Ironman triathlon series.

GPS technology firm Garmin has agreed a deal to become an official supplier to British Triathlon.

The International Triathlon Union, triathlon’s world governing body, has seen a moderate rise in sponsorship revenue associated with its flagship ITU World Triathlon Series, despite a decline in revenue from its global partnership deals.

Japanese sportswear manufacturer Asics has secured a deal to partner two showpiece International Triathlon Union events in Chicago.

Active engagement with its products in order to create authenticity and improve the brand’s reputation in sport is the key driver behind nutrition company Herbalife’s sponsorship programme, Brian McKinley, senior director of corporate alliances at Herbalife, told Sports Sponsorship Insider.