Triathlon

Convenience store chain Spar International has enhanced its support of the upcoming European Championships by becoming an official partner of Glasgow’s hosting of the multi-sport event.

Japanese automotive manufacturer Isuzu has agreed a deal to become title sponsor of this year’s Ironman 70.3 World Championship triathlon event.

Sports performance products manufacturer Roka has expanded its relationship with Ironman by becoming a global partner of the triathlon series.

The Ironman triathlon series has entered into a partnership with bike manufacturer Ventum.

The Ironman triathlon series has signed a multi-year extension to its partnership with running shoe brand Hoka One One.

The Ironman triathlon series has entered into a partnership with Italian sports nutrition company Enervit.

The International Triathlon Union (ITU) has renewed its partnership with Nippon Telegraph and Telephone (NTT) and agreed a new deal with Japanese sportswear manufacturer Asics.

Racing bicycle manufacturer Ventum has extended its sponsorship deal with triathlon’s Ironman World Championship.

Professional services group Accenture has agreed a four-year sponsorship deal with British Triathlon.

The International Triathlon Union has renewed and expanded a partnership with SEL Sport & Events Logistics.

The Skechers Performance division of US footwear brand Skechers has extended its sponsorship deal with the Ironman European Tour for the 2017 edition of the triathlon series.

Italian swimwear brand Arena has extended its sponsorship of triathlon’s Ironman European Series.

French IT services company Atos is set to become the first ever sponsor of the new European Championships after being named as the preferred bidder for timing, scoring and results for events being staged in Glasgow, Scotland, during the inaugural edition of the multi-sport event in 2018.

The International Triathlon Union (ITU) has secured a partnership with SEL Sport & Events Logistics.

Kinesiology tape market leader KT Tape is looking to use the 2016 Summer Olympic Games in Rio as a platform to sustain its dominance of the US market, Greg Venner, Chief Executive of KT Tape, told Sports Sponsorship Insider.

The International Triathlon Union has entered into a partnership with systems integration and communications company NTT Group.