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Skechers renews with Ironman European Tour

The Skechers Performance division of US footwear brand Skechers has extended its sponsorship deal with the Ironman European Tour for the 2017 edition of the triathlon series.

Skechers will retain its role as the official running shoe sponsor of the series, which this year will feature 35 events in 15 countries across Europe.

The company will be in attendance at all events in the official Ironman Merchandise Tent and the main expo area, where it will be selling various footwear products.

In addition, to mark the extended partnership, Skechers has developed a limited edition, co-branded GOrun 5 style running shoe that can be purchased exclusively at the Ironman merchandise booth at European Tour events.

The deal comes after Skechers was recently announced as the official running shoe of the 2017 Ironman Canadian Series, while the company also has a similar deal in place with the Ironman South Africa Series.