Triathlon

The Ironman series has extended its sponsorship deal with training systems brand Supersapiens to include World Championship title rights – the first such agreement under the sports’ new owners, the pri…

Four leading triathletes, including reigning Olympic champion Alistair Brownlee, are to take part in a historic attempt to beat the record times for men’s and women’s iron distance triathlon in an eve…

The Super League Triathlon series has appointed specialist sponsorship and digital consultancy Sport Collective GV6 to support the development and implementation of its commercial strategy

World Triathlon, the sport’s recently-rebranded global governing body, has agreed an eight-year extension to its media agreement with the Infront agency.

Global endurance series Ironman Group has signed up virtual cycling app Rouvy as it develops its presence in simulated racing

Wanda Sports Group, the sports unit of Chinese conglomerate Dalian Wanda, has said that it will not entertain discussions with the Professional Triathletes Organisation over its takeover bid for the Ironman…

The Limelight Sports agency has appointed Marc Hope Consulting/The Winning Tape, the consultancy set up by Marc Hope, to find sponsors for events including the London Duathlon and London Triathlon, Blenheim…

The Ironman Group has named Matt Wikstrom as its new vice-president of global partnerships for global business development, while Chris Marciani has also joined the team as vice-president of global partnerships…

The German Triathlon Union (DTU) has expressed its unease over pain relief brand Aleve’s sponsorship of the 2019 Ironman World Championships, which take place in Hawaii tomorrow (Saturday).

Wetsuit and apparel specialist Huub has signed a long-term sponsorship agreement with leading UK triathlon events the Blenheim and London Triathlons

Triathlon events organisation Ironman has agreed a multi-year partnership with Pure Sports Nutrition for its Oceania series

Triathlon events operator Ironman has agreed new partnerships with car rental firm Avis and percussive massage therapy brand Theragun

Triathlon events operator Ironman has agreed new partnerships with sports apparel company ViewSport and bike saddles brand, Selle Italia

Italian sports helmet manufacturer Kask has agreed a three-year partnership with the Ironman triathlon series. The partnership will see Kask present at Ironman and Ironman 70

Swedish automotive brand Volvo has signed as the new Official Vehicle Partner of British Triathlon

The Ironman triathlon series has entered into a partnership with Certified Piedmontese Beef