Ironman deal with Supersapiens marks first major title sponsorship under Advance

(Photo by Tom Pennington/Getty Images for IRONMAN)

The Ironman series has extended its sponsorship deal with training systems brand Supersapiens to include World Championship title rights – the first such agreement under the sports’ new owners, the privately-held business group Advance.

Supersapiens will become the 2021 and 2022 title sponsor for the Ironman World Championship, held annually in Kona, Hawaii. The deal also includes title rights to four of Europe’s biggest races, Ironman UK, Ironman Hamburg, Ironman France, and Ironman Emilia Romagna.

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