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Pure Sports Nutrition backs Ironman’s Oceania events

Triathlon events organisation Ironman has agreed a multi-year partnership with Pure Sports Nutrition for its Oceania series.

The New Zealand-based company will serve as the official electrolyte hydration partner for the likes of The Pioneer, Motatapu Off-Road Sports Event and the International Hawkes Bay Marathon.

Pure was founded in 2013 by brother and sister Simon and Marewa Kraak, both active cyclists at the elite level. The brand seeks to fill a gap in the global sports nutrition market with a range that uses no artificial colours or flavours.