Tennis

French fashion brand Lacoste has agreed a two-year renewal to its partnership with the Association of Tennis Professionals.

Organisers of the Masters Tennis tournament have extended a partnership with tennis equipment supplier Mantis for the 2014 edition of the annual event.

The United States Tennis Association has agreed a multi-year deal to make Visit Orlando the global tourism partner of the US Open championships.

The global appeal of football is central to payment services company Western Union’s deal with the Uefa Europa League but the brand is considering refining its portfolio to reach more consumers in North America and Asia, Marc Audrit, vice president, global brand for Western Union told Sports Sponsorship Insider.

Building and aerospace industries specialist United Technologies has reached a deal to serve as presenting sponsor at the Women’s Tennis Association’s Connecticut Open tournament.

Cross-border payments provider Western Union Business Solutions has extended its partnership with the Women’s Tennis Association through 2016.

The All England Lawn Tennis Club (AELTC), the organising body for the Wimbledon tennis championships, did not approach the market before signing beer brand Stella Artois as a top-level sponsor in a deal signed this month.

Sponsorship has proven a “flexible instrument” to financial services company UniCredit that has supported brand building and will provide a platform for future business related objectives, Daniele Penna, head of strategic sponsorships at UniCredit Group told Sports Sponsorship Insider.

Belgian beer brand Stella Artois has agreed a five-year deal to become the official beer of the Wimbledon tennis championships through to 2018.

Energy company GDF Suez has expanded its presence in French tennis by becoming an official partner of the French Open at Roland Garros under a five-year deal.

Singapore-headquartered OCBC Bank has reached a five-year agreement with the Women’s Tennis Association to become the official card partner of its season-ending WTA Championships in Singapore.

The Women’s Tennis Association has announced a five-year presenting sponsorship agreement with luxury property developer SC Global for its season-ending WTA Championships in Singapore.

The Association of Tennis Professionals, the governing body of men’s professional tennis, has extended its platinum partnership with US shipping giant FedEx for the ATP World Tour.

Italian power company Enel has announced a three-year renewal to its partnership with the Association of Tennis Professionals, the governing body of men’s professional tennis.

The Women’s Tennis Association (WTA) has announced that financial services company BNP Paribas has extended its title sponsorship of the season-ending WTA Championships.

Since the New Year, the Australian Stock Exchange-listed ANZ Banking Group has bolstered its portfolio of sponsorships in Australasia and Asia by extending sponsorship’s of the Australian Open tennis championship and ANZ Championship netball competition.

Vitamin and health supplement manufacturer Usana Health Services has extended its partnership with the WTA women’s tennis tour until 2016.

Men’s ATP World Tour and women’s WTA tennis tournament the BNP Paribas Open has agreed new premier-level sponsorship deals with Rolex, Esurance and Michelob Ultra.