Olympic Games
Panasonic recommits to ‘IOC Young Leaders Programme’ sponsorship
Worldwide Olympic Partner Panasonic has extended its support for the International Olympic Committee’s Young Leaders Programme through to 2024.
IOC’s Voigt seizes ‘amazing opportunity’ to join Whoop after Tokyo 2020
Christian Voigt, vice-president of marketing development within IOC Television and Marketing Services (TMS), is to move from the role after Tokyo 2020 to join the wearable fitness brand Whoop
US politicians attack Beijing 2022 sponsors
American politicians opposed to the Beijing 2022 Winter Olympics have criticised the event's US corporate sponsors during a congressional hearing
Paris 2024 continues sponsorship drive with Decathlon
The organisers of the Paris 2024 Olympic and Paralympic Games have signed sporting goods retailer Decathlon as the latest sponsor of the event
AFA Sports sets Olympic first with Nigeria deal, Team Canada renews sponsorship
AFA Sports has been named as the official apparel provider for the Nigerian team at the upcoming Olympics in Tokyo, becoming the first indigenous African apparel brand to feature at the Games
NBCUniversal again pacing ahead of Rio for Tokyo 2020 ad sales
Large collection of new sponsors help fuel robust network totals
Deloitte signs seven-year sponsorship deal with LA28
Professional services provider also extends long-running USOPC tie
Nabisco signs Team USA sponsorship for Tokyo 2020
Snack food giant continues long-running tie to US Olympic movement
Comcast extends Team USA sponsorship through 2028, aligns with LA28 Olympics
Comcast has expanded its Olympic commitment by extending its sponsorship deal with Team USA through 2028 and has secured a founding partnership with the Los Angeles 2028 Olympic and Paralympic Games
Domestic sponsors agree to contract extensions for Tokyo Olympics
The organising committee of the Tokyo 2020 Olympic and Paralympic Games has reached a “basic agreement” with all 68 domestic sponsors to extend their contracts and support the delayed Games.
Law firm Fasken backs Canadian Olympic Committee
The Canadian Olympic Committee (COC) has agreed a deal for law firm Fasken to become the first-ever official legal services partner of Team Canada
Starling backs Team GB ahead of Tokyo 2020
Digital bank Starling has agreed a deal to become the official banking partner of Team GB for this summer’s Olympic Games in Tokyo.
Australian Olympic team adds Westpac as banking partner
Australian financial services company Westpac has agreed a deal to become the official banking partner of the Australian Olympic team
Tokyo 2020 adds Japan Keirin Autorace Foundation as Official Contributor
The Japan Keirin Autorace foundation (JKA) will contribute financially to the maintenance of the Izu Velodrome Tokyo 2020 track cycling venue under a new deal with the Games' organisers
British Airways to support BOA for fourth consecutive Olympics
The British Olympic Association (BOA) has expanded its commercial portfolio ahead of the Tokyo 2020 Olympic and Paralympic Games by signing up British Airways as an official airline partner
Swiss sportswear brand Odlo is latest Lausanne 2020 sponsor
Functional sportswear brand Odlo has agreed a deal sponsor support next year’s winter Youth Olympic Games in Lausanne.
French hotels threaten protest over Airbnb Olympics deal
French hotel owners have warned they will stop cooperating with planning for the Paris 2024 Olympics in protest at the new partnership between the International Olympic Committee and Airbnb
Autonomous Toyota vehicles to transport staff and athletes at Tokyo 2020
Olympics 'TOP' partner Toyota is supplying 20 autonomous vehicles to move athletes and staff around the Olympic and Paralympic villages at Tokyo 2020