Comcast has expanded its Olympic commitment by extending its sponsorship deal with Team USA through 2028 and has secured a founding partnership with the Los Angeles 2028 Olympic and Paralympic Games.
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‘Sport has transformed society’s attitudes towards women’ | Pete Giorgio, Deloitte
SportBusiness Sponsorship speaks to Pete Giorgio, global and US sports practice leader, Deloitte, to understand the firm’s growing sponsorship presence and its deal with the WNBA in particular
Six Nations Rugby expands scope of insights category with Sage deal
Six Nations Rugby has secured an uplift in its ‘insights’ category with its most recent sponsorship agreement with software and accounting firm Sage after enhancing the package of available rights. Matthew Williams reports.
NRL audiences and TNF naming rights the driving force behind Kia sponsorship
Kia Australia, the local subsidiary of the Korean car maker, added another significant property to its Australian sports sponsorship portfolio when it signed a three-year sponsorship agreement with the National Rugby League (NRL) in December running from 2023 to 2025.
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