Multiple Sports
MSG Sports extends Lexus marketing partnership
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear marketing partnership renewal with luxury automaker Lexus, which remains designated a signature partner of both…
Right Formula’s Fenwick details strategy behind new advisory board
Sports and entertainment marketing consultancy Right Formula has formed a new advisory board to help guide the company’s growth and development.
Monumental Sports, Ticketmaster extend long-running partnership
Monumental Sports and Entertainment has extended its long-running official ticketing partnership with Ticketmaster, it has been announced
Sutherden and Yaffe join Antourage’s advisory board
Fan development platform Antourage has appointed well-known sports marketers Andy Sutherden and Ken Yaffe to its advisory board
Bernini and Marston join Antourage to develop UK market
Fan development platform Antourage has appointed two experienced sports marketers to its sports team in Giancarlo Bernini, partnership director, and Andy Marston, chief of staff
Sportal Media founder Grimm succeeds Blaser as Ringier Sports CEO
Ringier Sports, the sports marketing agency owned by Swiss media group Ringier, has promoted Alexander Grimm to the chief executive position, replacing the incumbent Martin Blaser
Wasserman opens Germany office headed by Burkhard and Birwe
Wasserman has opened a full-service marketing office in Düsseldorf that will be led by marketing executives Kai Burkhard and Sebastian Birwe, who have joined the sports marketing and management agency …
Fuse promotes Charkham to chief strategy officer
The Fuse marketing agency, part of the Omnicom Media Group, has promoted Alex Charkham to the newly-created role of chief strategy officer
Nike’s Reeves joins Relo Metrics board
Relo Metrics, the AI-powered sponsorship analytics platform, has appointed Marc Reeves, the Nike executive who previously worked at the NFL and IMG agency, to its board
Eurovision Sport: Report underlines value of free-to-air reach for sponsors
A new report has found that only one in three sports fans in Western Europe have access to premium sport channels, with the value of sponsorship exposure on free-to-air channels once again underlined
CSM appoints Beauchamp to head up expansion into Saudi Arabia
Sports marketing agency CSM Sport & Entertainment has appointed Charlie Beauchamp as its inaugural country manager for Saudi Arabia ahead of the opening of its first office in the Kingdom later this year
Anta Sports net profits double to $593m over first half of 2021
Chinese sportswear company Anta Sports Products saw its net profits double over the first half of 2021 to $592.5m (€503.9m) as the group rebounded from a Covid-19 slump.
Michelob Ultra commits $100m to support women’s sports
To mark Women's Equality Day, Michelob Ultra has announced it will commit $100m (€85m) over the next five years to help increase visibility for women's sports and female athletes.
Heineken enhances women’s sports presence with Uefa, W Series sponsorships
Premium beer brand Heineken has struck new sponsorship deals across three women’s sports properties – Uefa’s Women’s Champions League and Women’s Euros, and W Series, the single-seater motor racing ch…
Dick’s Sporting Goods extends run of record financials
American sporting goods retailer raises full-year sales forecast for second time
Topps reviews its options after losing MLB rights
Iconic trading card company said it was blindsided by actions of MLB, MLBPA
MLB, MLBPA shifting exclusive trading card rights to Fanatics
Creation of new joint venture to end long-running MLB tie with Topps
Lotto trademarks acquired by WHP Global
The global trademarks of Italian sportswear company Lotto have been acquired by New York-based consumer brand specialist WHP Global