Multiple Sports
FTX adds Monumental Sports to expansive sponsorship portfolio
Cryptocurrency exchange FTX has added Monumental Sports & Entertainment to its expansive North American sports sponsorship portfolio, becoming the official cryptocurrency exchange and non-fungible token …
Athletes Unlimited brings in Aspiration as multi-property jersey sponsor
Athletes Unlimited, the startup network of professional sports leagues, has named California-based sustainability-focused personal finance company Aspiration its multi-property jersey sponsor in a wide-ranging …
Long-serving sponsorship sales executive Fee leaves CAA Sports
Monica Fee, a global sponsorship sales executive at CAA Sports, is to leave the company to take up another role in the industry
Outlast agency to sell SPOTV advertising
SPOTV, the new pan-regional, Asia-Pacific sports broadcaster, has appointed Outlast Sports & Entertainment, the Singapore-based sports marketing agency, to sell regional and local advertising, along with…
A Winning Mindset – Allianz & the International Paralympic Committee
In late 2020 and through 2021, Allianz marked the start of a new eight-year IPC sponsorship with a podcast series telling the stories of Paralympian athlete ambassadors.
Legends appoints ex-Inter Milan executive Gandler amid international push
Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…
Cazoo seeks Europe head of sponsorship as it looks to expand presence
Online car retailer Cazoo appears set to expand the scope of its sponsorship activity as it looks to recruit a new head of sponsorship for Europe
Horizm hires Nielsen and Nike executives Loader and Albuquerque
Digital inventory management company Horizm has added two senior hires to its commercial team, appointing Steve Loader from Nielsen Sports to head up its digital brand partnerships division and former…
Infosys to help improve MSG fan experience with digital command center
Madison Square Garden Sports and MSG Entertainment have secured a further commercial boost by bringing in Indian multinational information technology company Infosys as the official digital innovation …
Crypto.com signs landmark deal to rename the Staples Center
Agreement sets a new highwater mark in US sports naming rights
Endeavor revises revenue, Ebitda guidance after strong Q3
Endeavor, owner of the IMG agency and the Ultimate Fighting Championship, has reported a 61-per-cent increase in third-quarter revenues, including jumps at its two biggest operating segments as the sports…
Socios.com secures Revolution practice facility naming rights
Blockchain provider Socios.com has entered the Major League Soccer and National Football League landscapes for the first time by securing a wide-ranging deal with Kraft Sports & Entertainment
Accor backs Paris 2024 and 2023 Rugby World Cup
French hospitality company Accor Group has been unveiled as a national sponsor of the 2024 summer Olympic and Paralympic Games in Paris, while its ResaEvents subsidiary has agreed a deal with the organising…
ESA survey: Sponsorship industry confidence highest since Covid-19 began
European sponsorship industry confidence has reached its highest level since the Covid-19 pandemic struck in spring 2020, according to the European Sponsorship Association's ‘Sponsorship Sentiment Tracker’.
Valentino and Wiegmann sign first client for new sponsorship consultancy BallGame
Raffaella Valentino, the former head of sponsorship sales at the Team Marketing agency, and Marcel Wiegmann, former senior partnership development manager at Liverpool FC, have teamed up to co-found BallGame…
MSG Sports, JPMorgan Chase renew marketing partnership in multiyear deal
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear partnership renewal with American multinational investment bank and financial services company JPMorgan Chase.
Sponsorship sales executive Checha swaps Sportfive role for Infront Germany
Sponsorship executive Diego Checha has been appointed as associate director of sales for winter sports and premium rights at Infront Germany after five and a half years with the Sportfive agency
MSG Sports extends Lexus marketing partnership
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear marketing partnership renewal with luxury automaker Lexus, which remains designated a signature partner of both…