Multi-sport
Bridgestone deal highlights benefits of IPC-IOC alliance
The International Paralympic Committee has signed a major partnership with Japanese tyre company and Worldwide Olympic Partner Bridgestone – demonstrating the benefits of the IPC’s new marketing relationship with…
AOKI becomes Tokyo 2020’s latest domestic partner
The Tokyo Organising Committee of the 2020 summer Olympic and Paralympic Games has signed its 54th domestic partner through an agreement with clothing manufacturer AOKI Holdings
Allianz eyes business opportunity from Olympic partnership
Global insurance group Allianz aims to claw money back from its Worldwide Olympic Partner rights fee by selling insurance services to the Olympic movement and the wider sports ecosystem and financing related…
Tokyo 2020 welcomes ECC language school as new Official Supporter
ECC Japanese Language Institute has signed a new Official Supporter deal with the Tokyo 2020 Olympic and Paralympic Games
Tissot eyes 12-year extension with Asian Games
Swiss watchmaker Tissot is likely to extend its partnership with the Asian Games for another 12 years, until the 2026 games in Nagoya, Japan, according to the brand’s chief executive.
FBD backs new-look Olympic Federation of Ireland
The Olympic Federation of Ireland has agreed a partnership with FBD Insurance in what marks the body’s first sponsorship deal since its rebrand.
Paris 2024 announces Groupe BPCE as first Premium Partner
Paris 2024 has marked the one-year anniversary of its successful bid to host the Olympic Games by naming Groupe BCPE as its first Premium Partner
IOC to name Allianz as latest TOP sponsor
European financial services firm Allianz has reportedly signed a multi-year deal to become a TOP sponsor of the International Olympic Committee (IOC)
Retail sponsorship in sport, 2018
Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.
Jordan Olympic Committee recruits new kit partner
Spanish sportswear company Joma has entered into a kit partnership with the Jordan Olympic Committee.
The deal will run through to the 2020 summer Olympic Games in Tokyo, Japan
Moovit signs on for Asian Games
Urban mobility data and analytics company Moovit has agreed a deal to support the upcoming Asian Games multi-sport event in Jakarta and Palembang, Indonesia
Qatar Airways supports Asian Games
Qatar Airways has agreed a deal to sponsor this year’s edition of the Asian Games, which will take place in Jakarta and Palembang in Indonesia.
Tokyo 2020 signs new domestic partner
Parking services provider Park24 has agreed a deal to sponsor the Tokyo 2020 Olympic and Paralympic Games.
Park24 will serve as an official supporter, the third tier of the Tokyo 2020 sponsorship programme
Visa continues as founding member of IOC’s TOP programme
The International Olympic Committee has today (Tuesday) extended its partnership with US financial services company Visa, one of the founding members of its TOP Partner Programme
Indian Olympic Association snaps up new partner
The Indian Olympic Association has entered into a partnership with glassware production company Borosil Glass Works
CNPC, Sinopec sign up as Beijing 2022 sponsors
China National Petroleum Corporation and China Petrochemical Corporation (Sinopec Group) have agreed deals to become official oil and gas partners of the 2022 winter Olympic and Paralympic Games in Beijing
Sponsor signs on for Gibraltar’s Island Games
Conglomerate Bland Group International has agreed a deal to sponsor next year’s edition of the Island Games multi-sport event in Gibraltar.
Peak partners with Belgian Olympic Committee
Chinese sportswear manufacturer Peak has entered into a partnership with the Belgian Olympic Committee