Multi-sport
White Castle extends sponsorship of USA Luge
One of the most pun-tastic sports sponsorship partnerships is continuing. White Castle, which makes 'slider' hamburgers, has announced a two-year extension of its partnership with USA Luge.
Aldi extends with Team GB
The British Olympic Association has extended its Team GB partnership with the Aldi supermarket chain for four more years to 2025
Toyota to partner with six Team USA NGBs for Tokyo 2020 Olympics
Toyota, the Japanese car manufacturer, has announced partnerships with six Team USA National Governing Bodies ahead of the 2020 Tokyo Olympics and Paralympics.
US Olympics hit by loss of Dick’s Sporting Goods sponsorship
A troubled year for the United States Olympic Committee ended on a disappointing note following news that Dick's Sporting Goods will not renew its sponsorship deal with the governing body.
Coca-Cola Japan backs home Paralympics
The Japanese division of soft drinks manufacturer Coca-Cola has been unveiled as a sponsor of the 2020 Paralympic Games in Tokyo
Beijing 2022 signs latest domestic partners
The organising committee for the 2022 Olympic and Paralympic winter Games in Beijing has signed sponsorship deals with the Arawana brand of the Yihai Kerry Group, as well as Beijing Shunxin Agriculture
Tsingtao, Yanjing to sponsor 2022 Beijing Winter Olympics
Chinese beer brands Tsingtao and Yanjing have signed as Official Beer Partners of the 2022 Beijing Olympic and Paralympic Winter Games
Digicel Samoa to back Samoa’s Pacific Games
Telco Digicel Samoa has signed up as an official sponsor of the Samoa 2019 Pacific Games.
The deal is worth $1.1m and includes cash and media services, according to the Fiji Times .
Tokyo 2020 teams up with Aggreko
Aggreko Events Services Japan has today (Friday) been unveiled as a sponsor of the 2020 summer Olympic and Paralympic Games in Tokyo
RIHF seeks to build on Olympic success with Nornickel backing
Nickel and palladium mining and smelting company Nornickel has agreed a deal to partner the Russian Ice Hockey Federation through the next cycle leading up to the 2022 winter Olympic and Paralympic Games
Tokyo 2020 pens latest partnership
Typography company Morisawa has signed up as the latest partner for the 2020 summer Olympic and Paralympic Games
Samsung extends as IOC TOP Partner
Korean consumer electronics company Samsung has today (Tuesday) become the latest sponsor to extend its commitment to the International Olympic Committee’s TOP Partner Programme.
Continental Tires sign multi-year extension with rEvolution
US tyre brand Continental Tires has signed a new multi-year extension with sports media and marketing media agency rEvolution
Huge opportunity for Paralympic sports from IOC deal, says Parsons
The joint-selling agreement for Olympic and Paralympic sponsorship rights will provide the Paralympic movement with “long-term institutional, financial and commercial stability”, according to Andrew Par…
Coca-Cola to share coffee products category with Ajinomoto at Tokyo 2020
Coca-Cola Japan and Japanese food company Ajinomoto have expanded their sponsorships of the Tokyo 2020 Olympic and Paralympic Games to include a newly-added business category around coffee products
Olympic athletes to promote Australian Beef
Meat & Livestock Australia, the marketing, research and development service company for the country’s cattle and sheep producers, has struck a partnership with the Australian Olympic Committee which a…
Atos makes long-term commitment to Pan American Games
European IT company Atos has agreed a long-term deal with the Pan American Sports Organization (Panam Sports) which will see it back the next two editions of the Pan American Games
LA 2028 hires Legends sponsorship agency
LA 2028 has named US marketing agency Legends as its new sponsorship partner