Ice Hockey
KHL renews with sponsors, hails new data offering
Russia’s Kontinental Hockey League has extended sponsorship deals with Hankook, MegaFon, Mastercard and SOGAZ for its 2019-20 season, along with detailing what it claims to be a data project that is t…
Symetra becomes inaugural founding partner of Seattle NHL team
Symetra Life Insurance has been named the inaugural founding partner and sponsor of Seattle’s expansion National Hockey League franchise.
Unibet to sponsor Sweden’s HockeyAllsvenskan
Betting operator Unibet has struck a deal to serve as the main sponsor of the HockeyAllsvenskan, the top division of ice hockey in Sweden.
Unibet said that the deal is worth SEK25m (€2.3m/$2.6
SunTrust-BB&T bank merger will create Truist brand name
Major US bank merger will create a new corporate name for a variety of major sports facilities and events, including Atlanta's SunTrust Park
Toyota secures naming rights to multi-use Ontario, California arena
Toyota’s dealership association in southern California has signed a 10-year naming rights deal for the main sports and entertainment arena in Ontario, California.
Dunkin’ extends multi-faceted NHL deal
Popular Massachusetts-based coffee and baked goods chain signs multiyear extension to retain US rights with the league
St Louis Blues and Centene team up on new community center
The St Louis Blues and Centene Corp, a St. Louis-based managed care provider, has struck a decade-long naming rights agreement for a soon-to-open ice center in suburban Maryland Heights, Missouri
Swiss airline signs up for Ice Hockey World Championship
The Swiss airline brand has been named the Official Airline of the 2020 Ice Hockey World Championship, hosted by Switzerland
Ticketmaster signs 10-year extension with NHL
Decade-long continuation of pact to see installation of identity-based ticketing technology
Imperial Oil signs NHL Canada partnership
Imperial Oil has signed a multi-year deal as the Official Retail Fuel of the National Hockey League in Canada
Great Clips makes long-term commitment to NHL
Hair salon franchise Great Clips has agreed a multi-year partnership with North American ice hockey league the NHL and Players’ Association the NHLPA following an initial deal that covered the 2018 Stanley C…
NHL announces multi-year partnership with MassMutual
The NHL has announced a multi-year partnership with Massachusetts Mutual Life Insurance Company (MassMutual), which will be named the Official Life Insurance and Retirement Planning Partner of the league.
Spectrum partners up with AEG’s LA sports properties
Sports and live entertainment company AEG has signed a multi-year partnership with Spectrum, the broadband services brand of telco Charter Communications, covering its sports teams and venues across Los…
NHL adds William Hill as sports betting partner
UK bookmaker William Hill has enhanced its presence in North American ice hockey by signing a strategic partnership agreement with the National Hockey League
Enterprise drives on with NHL
US vehicle rental company Enterprise has agreed a five-year extension to its partnership with North American ice hockey league the NHL
Ford expands partnership with NHL’s Predators
Car manufacturer Ford has struck a naming-rights partnership for a new training facility for the Nashville Predators and extended a deal with one of the NHL ice hockey team’s other venues.
NHL adds Kruger Products as official tissue partner
The NHL ice hockey league has signed a multi-year, Canada-focused sponsorship deal with tissue manufacturer Kruger Products