Ice Hockey
NHL’s Anaheim Ducks sign first-ever jersey sponsor
The National Hockey League's Anaheim Ducks have announced a three-year deal with Western National Property Management that will see the company's logo on the team's home and alternate jerseys
Advent of digital dasherboards helped NHL to secure 11 new sponsors in 2022-23
The introduction of ‘digital dasherboards’ helped the National Hockey League to secure eleven new sponsors and extend deals with seven existing sponsors during its 2022-2023 campaign. Ben Cronin provides detailed analysis of team and league-level sponsorship deals.
Delta powers up AEG relationship on runway to 2028 LA Games
Delta Air Lines has consolidated its presence in the LA market by extending sponsorship deals with the AEG-owned Crypto.com Arena and the LA Kings. Matthew Glendinning reports.
‘New York is the home for ultra-high-net worth individuals’ | Anneliese Mesilati, UBS
Anneliese Mesilati, head of brand activation and sponsorship for UBS in the Americas, speaks about the firm's sponsorship of the New York Islanders hockey-specific stadium and the company's deal with the Mercedes F1 team. Ben Cronin reports.
Chipotle describes Haas F1 deal as “first foray into international sports marketing”
Chipotle's chief marketing officer Chris Brandt tells SportBusiness Sponsorship about the brand's sponsorship strategy and describes how its recent move into F1 supports its long-term international growth ambitions.
ServiceNow, NHL sign North American partnership
Workflow company ServiceNow has announced a multi-year North American partnership with the National Hockey League, enhancing gameday operations, employee productivity, and supporting new connected fan…
Škoda launches new logo in Ice Hockey World Championship extension
Škoda has announced a five-year extension of its long-standing role as ‘Official Main Sponsor’ of the IIHF Ice Hockey World Championship for the next five years, from 2023 to 2027.
Record number of sponsors for NHL Stanley Cup Playoffs
A record number of partners are activating during the National Hockey League's 2023 Stanley Cup Playoffs, with more than 36 sponsors involved
Sense Arena becomes USA Hockey’s VR training tool
USA Hockey, the national ice hockey governing body for the sport in the United States, has announced that virtual reality technology company Sense Arena has become its official virtual reality training…
‘The NBA deal put our brand on the map’ | Corey Plummer, OlyBet
SportBusiness Sponsorship talks to Corey Plummer, chairman and chief executive of Olympic Entertainment Group and OlyBet, about the company's sponsorship deals with the NBA, NHL and DP World Tour.
San Jose Sharks extend with arena sponsor SAP
The San Jose Sharks NHL franchise has renewed its sponsorship deal with German multinational software company SAP, which holds naming rights to the team’s home arena, SAP Center.
Deutsche Telekom expands German Ice Hockey Federation rights deal
The German Ice Hockey Federation (DEB) has extended and expanded its media and sponsorship rights agreement with telco Deutsche Telekom for a further four years
Veikkaus named an official sportsbook of NHL in Finland
State-owned betting company Veikkaus has entered into an agreement with the National Hockey League to become an official sportsbook of the NHL in Finland
Fanatics replaces Adidas as NHL uniform supplier in landmark deal
Global merchandising and sports retail company Fanatics has expanded its connection with the National Hockey League in a landmark deal through which it will replace Adidas as the organisation’s official u…
Kraken claims NHL first with Muckleshoot jersey deal
The Seattle Kraken has signed up Muckleshoot Indian Tribe as its first jersey patch sponsor, with the organisation becoming the first Indian Tribe to agree such a deal in the National Hockey League (NHL)
NHL’s Wachtel: Virtual advertising dasherboards have lifted ‘overall enterprise value’ of league
The National Hockey League believes that its digitally enhanced 'dasherboard' technology has already proven of immense commercial value at a local, national and international level despite some glitches…
Unibet named NHL’s sports betting partner in Sweden
The National Hockey League has named the Kindred Group’s online gaming brand Unibet as an official league partner in Sweden in a multi-year agreement.
Jersey Mike’s Subs enters major US sports landscape with NHL deal
The National Hockey League has named New Jersey-based sandwich chain Jersey Mike’s Subs as its official sub sandwich in a multi-year, United States-based partnership.