Ice Hockey

Heineken USA has become the exclusive beer and hard seltzer partner of UBS Arena, the new $1.1bn home of the National Hockey League's New York Islanders

NHL sponsorship revenues continued their upward trajectory in the 2020-21 season, despite the effects of Covid-19 on the league’s event programme.

Canadian food delivery network SkipTheDishes became the first food delivery brand to sponsor the NHL earlier this year, in a Canada-only deal. The Canadian subsidiary of the Just East Takeaway

Lighting company Signify has announced a partnership with the National Hockey League which will help 4,800-plus ice rinks across North America, from major arenas to community facilities, transition to …

The National Hockey League's Montreal Canadiens have struck a sponsorship deal with Hong Kong-based cryptocurrency exchange Crypto.com. Crypto

National Hockey League expansion team Seattle Kraken has struck a wide-ranging deal with brewing company Molson Coors, naming Coors Light as the official domestic beer partner and Hop Valley Brewing Company …

The Professional Women’s Hockey Players Association has gained a further commercial boost by bringing in Adidas as a team jersey partner for the 2021 Secret Dream Gap Tour.

Artificial intelligence company Satisfi Labs has signed as a sponsor of Major League Soccer club LA Galaxy and the National Hockey League’s LA Kings.

Newly developed Go-Clips to be used at league's outdoor event

Amazon Web Services has signed with the National Hockey League as the league's ‘Official Cloud, Artificial Intelligence, and Machine Learning Infrastructure Provider’.

The National Hockey League has announced a multiyear partnership with global betting company PointsBet, which has been designated an official sports betting partner of the league

The German Ice Hockey Federation (DEB) has extended its sponsorship contract with automotive manufacturer Skoda. The deal, which was brokered by sports marketing agency Infront, will now run until 2023

SAP, the Germany-based multinational enterprise software company, has extended its partnership with the National Hockey League to become the presenting sponsor of the NHL's European Game of the Week initiative

The National Women's Hockey League has announced that Dick's Sporting Goods has become the presenting sponsor of the 2021 Isobel Cup trophy presentation and the Isobel Cup Final Most Valuable Player award.

The International Ice Hockey Federation (IIHF) has confirmed that the Latvian capital of Riga will be the sole host of its upcoming World Championship, while Russian betting company Liga Stavok has signed…

The National Women's Hockey League has ended a tumultuous week on a high note by announcing a partnership with Discover Financial Services, which has been designated the official credit card of the league

The Swiss Ice Hockey Federation has recruited Urs Schwegler from Zurich Insurance, a major sponsor of the federation, as its new director of sponsorship and marketing