Golf

Retailers supermarket co-operative Wakefern Food Corp has extended its ShopRite chain’s long-running title sponsorship of the Ladies Professional Golf Association’s Atlantic City Classic.

Genworth Financial won the Business to Community Award at the ESA Excellence Awards in January for its sponsorship of the Genworth Putts4Charity campaign.

The Ladies Professional Golf Association has reached an agreement for South Korean media company JTBC to become the title sponsor of its Founders Cup tournament.

German sportswear giant Adidas has reached an agreement to become the official uniform provider for the athletes, coaches and staff of USA Golf through 2016.

The orthopaedics division of medical technology company Stryker has announced a marketing relationship with golf’s PGA Tour.

Swiss watchmaker Rolex has extended its partnership with golf’s Asian Tour for another three years.

US insurance company Travelers has agreed a 10-year extension to its title sponsorship of PGA Tour golf tournament the Travelers Championship in a new deal that will run through to 2024.

Headwear, apparel and accessories manufacturer Ahead has reached an agreement to become the primary headwear provider to golf’s Open Championship for three years, beginning with the 2014 edition of the tournament.

Organisers of the EurAsia Cup have announced a new club sponsorship programme to raise awareness around the inaugural edition of the matchplay golf tournament.

Golf’s PGA Tour has announced a new four-year marketing partnership with US property clean-up and restoration company Servpro.

Carmaker Audi’s far-reaching involvement in winter sports sits as one of four cornerstones in the brand’s wider sponsorship approach, Florian Zitzlsperger, head of sports marketing at Audi, told Sports Sponsorship Insider. The three remaining cornerstones in Audi’s wider strategy are: motorsport, football and golf.

Japanese tyre manufacturer Yokohama has signed a multi-year agreement with the Robert Trent Jones Golf Trail organisation to be the title sponsor of the Ladies Professional Golf Association tournament in Prattville, Alabama.

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.

Belgian beer brand Stella Artois has agreed a deal to become the official beer of the UK’s Open Championship when the second of golf’s four annual majors arrives at Royal Liverpool in 2014.

US fashion brand Ralph Lauren has agreed a deal with the PGA of America to be the official outfitter of the 2014 United States Ryder Cup golf team.

French aircraft manufacturer Airbus has reached a deal to become the title sponsor for the 2014 Mobile Bay LPGA Classic golf tournament.