Football
Manchester United lands record Premier League broadcast payment
Manchester United has received a record broadcast payment of £60.8m for the 2012-13 Premier League season.
Wananchi Group defends role in Kenyan rights dispute
Wananchi Group has defended its broadcast deal with Kenyan Premier League club AFC Leopards, stating it does not interfere with the league’s agreement with SuperSport.
William Hill scores Scottish Cup extension
William Hill has agreed a deal with the Scottish Football Association (SFA) to continue its title sponsorship of the Scottish Cup club competition until 2016.
Continental drives away with St. George’s Park partnership
The FA has agreed a four-year deal for Continental Tyres to become an official supporting partner of the National Football Centre.
MLS opens window to new partnership
Major League Soccer has announced a multi-year partnership with Microsoft to promote its Windows 8 platform.
Hamburg toasts renewal of historic Holsten deal
Holsten has agreed a three-year extension to its long-running partnership with 1.Bundesliga football club Hamburg SV.
PSG hits the jackpot with Emirates extension
Ligue 1 football club Paris Saint-Germain has agreed a five-year extension to its partnership with Emirates, according to French media reports.
Uefa scores seventh Euro 2016 global partner with SOCAR deal
The State Oil Company of Azerbaijan Republic (SOCAR) has agreed to become the seventh global partner for the 2016 European Football Championship as part of a wide-ranging deal with Uefa.
Centauro to invest more than $50m in World Cup deal
Brazilian sports retailer Centauro will invest more than $50m (€38.5m) in activating its new national supporter deal for the 2014 Fifa World Cup.
Fulham teams up with Adidas
English Premier League football club Fulham has announced a new “long-term” kit partnership with Adidas.
AFC names Mahdavikia and Lili as first Grassroots Ambassadors in Asia
The Asian Football Confederation (AFC) has appointed former international footballers Mehdi Mahdavikia and Bai Lili as its first grassroots ambassadors in Asia.
FA drives away with Vauxhall extension
The English Football Association has agreed a four-year extension to its deal with Vauxhall Motors.
Brazil takes off with new airline partner
The Brazilian Football Confederation has agreed a four-year sponsorship deal with Gol Linhas Aéreas.
FC Dallas closing in on stadium naming rights partner
Major League Soccer's FC Dallas is close to agreeing a naming rights deal for its stadium.
Volkswagen signs up Pele
Volkswagen has signed up Brazil national football team legend Pelé as a brand ambassador.
Jordan FA drinks to PepsiCo’s extended backing
PepsiCo has extended a sponsorship deal with the Jordan Football Association in a three-year deal, from 2013-14 to 2015-16.
FC Groningen powered by Essent extension
Dutch Eredivisie football club FC Groningen has extended a sponsorship deal with energy company Essent through to 2017.
Caixa bolsters Brazilian portfolio with Coritiba deal
Caixa Econômica Federal has agreed a one-year shirt sponsorship deal with Brazilian top-tier football club Coritiba.