Football
Besiktas confirms major Vodafone deal
Turkish Super Lig football club Besiktas has finalised a 15-year shirt sponsorship and stadium naming rights deal, from 2014-15 to 2028-29, with telecommunications company Vodafone.
VisitBritain extends EPL partnership to 2016
Tourism agency VisitBritian has agreed to extend its partnership with the English Premier League top football division until 2016.
Beretta renews Torino principal sponsorship deal
Food company the Beretta Group has agreed a deal to renew its principal sponsorship of Italian Serie A football club Torino.
Apollo seals tyre deal with United
Apollo Tyres has struck a partnership deal with English Premier League club Manchester United.
Frankfurt extends deal with Deutsche Bahn
German 1.Bundesliga club Eintracht Frankfurt has strengthened its commercial portfolio by extending a sponsorship deal with national railway organisation Deutsche Bahn for a further two seasons, from 2013-14 to 2014-15.
Ajax eyes Chinese impact with CST deal
Bicycle and car tyre manufacturer Cheng Shin Tire has signed a three-year sponsorship deal with Dutch Eredivisie football club Ajax.
Bundesliga’s Eintracht and Bayer 04 sign partnerships
German 1.Bundesliga football clubs Eintracht Frankfurt and Bayer 04 Leverkusen have signed new sponsorship deals with DFV, Coca-Cola and Maurice Lacroix.
Nick Scali Furniture joins Sydney FC team
Australian A-League football club Sydney FC has agreed a commercial partnership with home furnishings manufacturer Nick Scali Furniture for the 2013-14 season.
Adidas retains Bundesliga ball contract
Adidas has retained its position as the official match ball provider to the German 1.Bundesliga and 2.Bundesliga football leagues after agreeing a new contract from the 2014-15 season until the end of the 2017-18 campaign.
Palace signs stadium deal with 12Bet
English Premier League football team Crystal Palace has announced a one-year deal making 12Bet the club’s stadium sponsor and official betting partner.
Everton remains on EA’s team for Fifa 14
Everton has become the latest English Premier League football club to commit to video games manufacturer EA Sports and its flagship Fifa game after signing a two-year extension to its deal.
Good call for West Ham as Lycamobile reconnects
English Premier League football club West Ham United has agreed a two-year extension to its partnership with low-cost international mobile call provider Lycamobile.
Tahiti’s Beach Soccer World Cup receives sponsorship boost
Three new sponsors have been added to the roster of this year’s Fifa Beach Soccer World Cup in Tahiti.
Ligue 1 planning title sponsor and regional deals
The French football league, the Ligue de Football Professionnel, is planning to create several new sponsorship packages - a title sponsorship, a technology partner, and some regional partners.
BT Sport scores Man City partnership
UK pay-television broadcaster BT Sport has agreed a three-year deal with English Premier League team Manchester City to become an official partner of the football club.
West Brom and Hull sign betting deals ahead of new Premier League season
English Premier League football clubs West Bromwich Albion and Hull City have agreed new sponsorship deals with betting firms TLC88.com and SBOBet ahead of the start of the season this weekend.
Grundig expands FC Nurnberg sponsorship
Electronics company Grundig has expanded its sponsorship deal with German football club FC Nurnberg to become an exclusive partner of the 1.Bundesliga side through to the 2016-17 season.
AIA scores Tottenham shirt sponsorship rights
Asia-Pacific insurance provider AIA has reached a deal with Tottenham Hotspur to become the English Premier League football club’s shirt sponsor for cup games during the 2013-14 season.