Football
Manchester City scores Jaguar Energy Drink deal
English Premier League football team Manchester City has announced a sponsorship agreement with newly launched brand Jaguar Energy Drink UK.
Arsenal dials up Huawei partnership
English Premier League football club Arsenal has signed a global partnership with Chinese telecommunications company Huawei which will run through the 2015-16 season.
Dunkin’ Brands breaks into Premier League with Liverpool tie-up
US quick-service restaurant group Dunkin’ Brands has made its first entry into the English Premier League football market after agreeing a multi-year partnership with Liverpool.
Sport Recife nets Adidas deal for Serie A return
Brazilian top division football team Sport Club do Recife has agreed a four-year kit partnership with German sportswear giant Adidas.
Fifa secures Visa extension
Financial services company Visa has extended its top-tier partnership with Fifa, world football’s governing body, until 2022.
Figueirense extends with shirt sponsor for Serie A return
Leadership company Liderança Serviços has agreed a two-year extension to its sponsorship deal with Brazilian football team Figueirense after the club gained promotion back to the country's top division, Serie A.
Herbalife signs up for Copa do Brasil
Nutrition supplements company Herbalife has agreed a sponsorship deal with the Copa do Brasil domestic club football knockout competition.
Dafabet: UK assets driving Asian expansion
Aperol signs up with Manchester United
Italian drinks brand Aperol has announced a multi-season sponsorship agreement with Manchester United to become the English Premier League club’s official global spirits partner.
Botafogo refreshes main sponsor deal
Drinks company Viton 44 has agreed a new one-year deal for its Guaraviton brand to remain the main shirt sponsor of Brazilian top division football club Botafogo until the end of the 2014 season.
Macir Vie to back Algeria’s World Cup campaign
Life and health insurance group Macir Vie has renewed its sponsorship agreement with the Algerian Football Federation (FAF).
Coral: Aiming to increase market share in interactive services
Bayern Munich looking good with Henkel
German Bundesliga and Uefa Champions League champion Bayern Munich has announced a two-year sponsorship agreement with consumer products manufacturer Henkel.
Liverpool makes first Indian signing with Xolo deal
Indian smart phone brand Xolo has reached an agreement with Liverpool to become the English Premier League football club’s first regional marketing partner in the country.
Colo-Colo seals five-year Under Armour partnership
Leading Chilean football club Colo-Colo has announced a five-year deal for US sportswear brand Under Armour to supply its kit and training apparel.
Wolfsburg signs Nexen Tire deal
South Korean tire manufacturer Nexen Tire has agreed a deal to become an official sponsor of German Bundesliga top division football team VFL Wolfsburg for the remainder of the 2013-14 season.
ADIB extends Arabian Gulf League partnership
UAE banking group Abu Dhabi Islamic Bank has signed a three-year extension of its sponsorship of the Arabian Gulf League football competition.
PSG caps busy commercial year with Nike extension
French top-tier Ligue 1 football club Paris Saint-Germain has announced an eight-year extension to its long-running kit partnership with Nike.