Football
Barcelona unveils “pioneering” Intel partnership
Spanish Liga football club Barcelona today unveiled its global sponsorship deal with US computing giant Intel, with president Sandro Rosell stating it will be a “pioneering” partnership in the field of sports marketing.
Barcelona brings Intel inside with global deal
Spanish Liga football club Barcelona has agreed a global sponsorship deal with American IT company Intel.
AFC secures first Chinese commercial partner with Tsingtao deal
The Tsingtao brewery has agreed a three-year deal to sponsor the Asian Football Confederation’s club competitions.
Setanta nets extension with cross-border football competition
Pay-television broadcaster Setanta Sports has extended its title sponsorship of the Football Association of Ireland and Irish Football Association’s club cup competition until 2016.
Austrian Bundesliga turns down bookmaker offer
The Austrian Bundesliga has turned down an offer from an unnamed bookmaker to become the title sponsor of the top two divisions of football in the country.
Western Sydney Wanderers team up with Pepper Group
Financial services company Pepper Group has signed a three-year sponsorship agreement with Australian A-League football team Western Sydney Wanderers.
GM’s Chevrolet strategy won’t affect Premier League club deals, says spokesman
US automotive giant General Motors has said its decision to close its Chevrolet operation in western and eastern Europe will not affect the brand’s sponsorship deals with English Premier League football clubs Manchester United and Liverpool.
Telstra seals customer benefits deal with FFA
Telecommunications company Telstra has announced a partnership with Football Federation Australia to provide its customers with exclusive ticket offers for A-League matches.
Mars kicks off four more years with FA
Confectionery brand Mars has extended its partnership with the English Football Association by four years until July 2018.
Credit Agricole teams up with OGC Nice
French retail banking group Credit Agricole has confirmed a partnership with football club OGC Nice, which competes in the country's top-tier Ligue 1.
San Benedetto refreshes Serie B’s commercial portfolio
Italian mineral water brand San Benedetto has agreed a sponsorship deal with Lega Serie B, the governing body of the second division of Italian football.
CBF goes back to school with EF Englishtown
The Brazilian Football Confederation (CBF) has signed a new five-year sponsorship deal with online English school EF Englishtown.
Hellas Verona buoyed by Franklin & Marshall tie-up
Italian Serie A football club Hellas Verona has signed a deal for clothing company Franklin & Marshall to become its main sponsor for the remainder of the 2013-14 season.
EY gets on-side with South African FA
South African professional services firm EY has announced a sponsorship agreement with the South African Football Association.
Stiegl nets three-year extension with Austrian FA
The Austrian Football Association (OFB) has extended its partnership with brewery Stiegl for another three years.
Labatt toasts Women’s World Cup partnership
Canadian brewery Labatt has reached an agreement to become a national supporter of the 2015 Fifa Women’s World Cup, which will be hosted by Canada.
Baku 2015 secures exposure through Atletico Madrid partnership
Atletico Madrid will promote Baku’s hosting of the inaugural European Games in 2015 as part of the Spanish Liga football club’s commercial partnership with Azerbaijan’s tourism authority.
Hankook teams with FFA for A-League deal
Hankook Tyre Australia has announced an agreement with Football Federation Australia to sponsor domestic club competition the A-League.