Football
Allianz to sponsor new Rapid stadium
German financial services company Allianz has expanded its sports venue naming rights portfolio by signing up as the sponsor of Austrian football club Rapid Vienna’s new stadium.
United links up with pharmaceutical company in Asia
English Premier League football club Manchester United has sealed a multi-year sponsorship deal with Korean pharmaceutical company Cho-A Pharm.
TLC188.com bets on Sunderland extension
English Premier League football club Sunderland has signed an extension to its partnership with Asian online gaming operator TLC188.com.
EDF fuels long-term FFF deal
French energy company EDF has agreed a long-term sponsorship deal with Fédération Française de Football (FFF), the sport’s governing body in the country.
Vitesse Arnhem extends Abramovich ties with Truphone deal
Global mobile network Truphone has agreed a three-year deal to become the main sponsor of Dutch Eredivisie football team Vitesse Arnhem through the 2016-17 season.
Triangle signs on for another season with Monaco
French Ligue 1 football club Monaco has signed a one-year extension to its commercial partnership with recruitment agency Triangle Interim.
Sunderland eyes global growth through Bidvest extension
International investment holding company Bidvest and its UK food service subsidiary BFS Group have agreed a one-year extension to their principal partnership with English Premier League football team Sunderland.
QPR takes flight with AirAsia extension
Malaysian low-cost airline AirAsia has agreed a one-year extension to its shirt sponsorship deal with English football team Queens Park Rangers after the club gained promotion back to the English Premier League.
Ajax bolsters Chinese partner portfolio
Dutch Eredivisie football club Ajax has enhanced its commercial ties with the Chinese market after agreeing a three-year partnership with lighting company Sengled.
Cruz Azul kits up with Under Armour
Mexican Primera División football club Cruz Azul has agreed a five-year partnership with US sportswear manufacturer Under Armour.
Fluminense pens Adidas extension
Campeonato Brasileiro Série A football team Fluminense has signed a five-year extension to its partnership with German sportswear giant Adidas through December 2018.
Aberdeen breaks new ground with Saltire Energy deal
Drilling equipment supplier Saltire Energy has agreed a three-year partnership with Aberdeen that makes it the Scottish Premiership football team’s shirt sponsor.
Totolotek signs up with Polish top-flight trio
Polish Ekstraklasa football teams Wisla Krakow, Lechia Gdansk and Gornik Zabrze have agreed two-year sponsorship deals with Totolotek, the Polish subsidiary of betting and gaming company Intralot.
Chevrolet Brazil: Making football its route to consumer connection
The General Motors-owned car brand Chevrolet is growing its presence in Brazilian football in order to connect with customers and increase its share of the Brazilian market, where the brand competes with Fiat and Volkswagen in the top three for sales of small cars.
Warrior adds Porto to football portfolio
US sportswear company Warrior has expanded its presence in the European football market by agreeing to become the new kit partner of leading Portuguese Primeira Liga club FC Porto.
Manchester City backs Thai youth football competition
English Premier League champion Manchester City has entered into a two-year marketing partnership to promote Thai seven-a-side youth football tournament Seven Shoot.
Everton switches on Power8 partnership
English Premier League football club Everton has agreed a one-year partnership with gaming technology provider Power8 for the 2014-15 season.
Bulgarian Football Union scores Joma deal
The Bulgarian Football Union has agreed a multi-year kit partnership with Spanish sportswear firm Joma.