Football

Telecommunications company Saudi Telecom has struck a five-year extension to its sponsorship agreement with English Premier League football club Manchester United.

Betting group Fortuna has agreed to become the main sponsor of Polish Ekstraklasa football team Legia Warsaw under a three-year deal effective from January 1, 2014.

French supermarket chain Carrefour has agreed a four-year sponsorship deal with the Belgian Football Association (KBVB).

Spanish Liga football club Real Madrid has signed a five-year extension to its sponsorship deal, from 2013-14 to 2017-18, with Saudi Telecom.

Ghanaian-owned private bank uniBank has signed a three-year deal to sponsor the country’s national football team.

Spanish Liga football club Real Madrid has agreed a new partnership with Italian fashion house Versace for the 2013-14 season.

French Ligue 1 football club FC Nantes has agreed a new sponsorship deal with Spanish low-cost airline Volotea.

US software giant Microsoft has confirmed that it has held discussions with Spanish Liga football club Real Madrid over a potential naming rights deal for its Santiago Bernabeu stadium.

Multi-national fast-food chain McDonald’s has sealed a two-year extension to its partnership with French Ligue 1 football club Paris Saint-Germain.

Swiss Super League football club Young Boys Bern has announced Japanese automotive manufacturer Honda as its main sponsor until the end of the 2016-17 season

English Premier League football club Manchester United has signed a three-year regional partnership in South East Asia with consumer goods giant Unilever.

German Bundesliga football club Werder Bremen has signed a two-year extension to its partnership with Volkswagen.

Adidas has extended its deal with the Scottish Football Association to remain the governing body’s official kit supplier until 2018.

Football Federation Australia has added a new backer to its commercial portfolio after agreeing a sponsorship deal with vitamin brand Cenovis.

Eurobet, the Italian betting company, has attracted 20 per cent of new registrations to its online betting service from its title sponsorship of Serie B, Italian football’s second tier league.

French Ligue 1 football club Paris Saint-Germain has officially unveiled its lucrative sponsorship deal with Qatar Tourism Authority and has denied that the controversial agreement infringes upon Financial Fair Play regulations.

Chinese telecommunications company Huawei has signed a three-year sponsorship deal with Italian Serie A football team AC Milan.