Football
Saudi Telecom enhances partnership with United
Telecommunications company Saudi Telecom has struck a five-year extension to its sponsorship agreement with English Premier League football club Manchester United.
Legia Warsaw agrees Fortuna deal, extends with Adidas
Betting group Fortuna has agreed to become the main sponsor of Polish Ekstraklasa football team Legia Warsaw under a three-year deal effective from January 1, 2014.
Belgian FA bags Carrefour deal
French supermarket chain Carrefour has agreed a four-year sponsorship deal with the Belgian Football Association (KBVB).
Real Madrid extends connection with Saudi Telecom
Spanish Liga football club Real Madrid has signed a five-year extension to its sponsorship deal, from 2013-14 to 2017-18, with Saudi Telecom.
Ghana FA receives uniBank boost
Ghanaian-owned private bank uniBank has signed a three-year deal to sponsor the country’s national football team.
Real Madrid suits up with Versace
Spanish Liga football club Real Madrid has agreed a new partnership with Italian fashion house Versace for the 2013-14 season.
Volotea adds commercial lift to Nantes’ Ligue 1 return
French Ligue 1 football club FC Nantes has agreed a new sponsorship deal with Spanish low-cost airline Volotea.
Microsoft confirms talks over Bernabeu naming rights
US software giant Microsoft has confirmed that it has held discussions with Spanish Liga football club Real Madrid over a potential naming rights deal for its Santiago Bernabeu stadium.
McDonald’s kicks-off expanded deal with PSG
Multi-national fast-food chain McDonald’s has sealed a two-year extension to its partnership with French Ligue 1 football club Paris Saint-Germain.
Young Boys Bern change gear with Honda
United teams up with Unilever in South East Asia
English Premier League football club Manchester United has signed a three-year regional partnership in South East Asia with consumer goods giant Unilever.
Werder Bremen drives away with Volkswagen extension
German Bundesliga football club Werder Bremen has signed a two-year extension to its partnership with Volkswagen.
SFA scores Adidas extension
Adidas has extended its deal with the Scottish Football Association to remain the governing body’s official kit supplier until 2018.
FFA scores Cenovis tie-up
Football Federation Australia has added a new backer to its commercial portfolio after agreeing a sponsorship deal with vitamin brand Cenovis.
Serie B sponsorship works for Eurobet
Eurobet, the Italian betting company, has attracted 20 per cent of new registrations to its online betting service from its title sponsorship of Serie B, Italian football’s second tier league.
PSG unveils Qatar Tourism Authority tie-up
French Ligue 1 football club Paris Saint-Germain has officially unveiled its lucrative sponsorship deal with Qatar Tourism Authority and has denied that the controversial agreement infringes upon Financial Fair Play regulations.
AC Milan connects with Huawei
Chinese telecommunications company Huawei has signed a three-year sponsorship deal with Italian Serie A football team AC Milan.