Football
Athletic Bilbao signs up shirt sponsors for new season
Spanish Liga football club Athletic Bilbao has extended its agreement with main sponsor Petronor and will assign branding space on its shirt sleeves to a commercial partner for the first time, according to the Deia.com website.
Espanyol nets maiden stadium naming deal with Power8
Gaming technology provider Power8 has agreed a seven-year stadium naming rights deal with Spanish Liga football team Espanyol.
Renault’s Dacia secures extension with Udinese
French car maker Renault has renewed a deal with Udinese for its Dacia brand to remain the Italian Serie A football club’s main sponsor for the 2014-15 season.
Sunderland scores June hat-trick with Thorn Lighting
English Premier League football team Sunderland has continued a busy period commercially by sealing a two-year partnership with stadium and event lighting company Thorn Lighting.
Vikings step up MLS franchise bid with Relevent Sports tie-up
NFL American football franchise the Minnesota Vikings have stepped up their efforts to secure a Major League Soccer (MLS) expansion team for their new stadium by agreeing a partnership with the Relevent Sports agency.
Western Union: Europa League provides testing ground for far-reaching brand
The global appeal of football is central to payment services company Western Union’s deal with the Uefa Europa League but the brand is considering refining its portfolio to reach more consumers in North America and Asia, Marc Audrit, vice president, global brand for Western Union told Sports Sponsorship Insider.
Aalborg banks on Spar Nord renewal
Danish Superliga football club Aalborg has agreed a five-year sponsorship extension with banking group and main commercial partner Spar Nord.
Barcelona signs first Chinese partner
Electronic and technological goods retail chain Suning Company has become the first Chinese partner of Spanish Liga football club Barcelona.
Manchester City nets Jiwasraya partnership
English Premier League champion Manchester City has announced a two-year deal to make Jiwasraya its official insurance partner in Indonesia.
FFF connects with Archos
French consumer electronics company Archos has agreed a four-year partnership with the French Football Federation.
Infront agrees partnership with Bundesliga newcomer
The Infront Sports & Media agency has struck a long-term deal to become the exclusive marketing partner of FC Köln after the football club gained promotion back to the German Bundesliga top division.
CAA Sports to market rights for Roma’s new stadium
The CAA Sports agency has been appointed by AS Roma to help the Italian Serie A football club market sponsorship rights to its new stadium.
Ligue 1’s Lorient teams up with Adidas
French Ligue 1 football club Lorient has signed a three-year partnership with German sportswear manufacturer Adidas.
La Liga’s Granada scores Joma tie-up
Spanish Liga football club Granada has signed a partnership deal with sportswear company Joma.
FFF bets on PMU extension
French state-controlled betting and gaming operator PMU has agreed a four-year extension to its partnership with the French Football Federation.
Allianz to sponsor new Rapid stadium
German financial services company Allianz has expanded its sports venue naming rights portfolio by signing up as the sponsor of Austrian football club Rapid Vienna’s new stadium.
United links up with pharmaceutical company in Asia
English Premier League football club Manchester United has sealed a multi-year sponsorship deal with Korean pharmaceutical company Cho-A Pharm.
TLC188.com bets on Sunderland extension
English Premier League football club Sunderland has signed an extension to its partnership with Asian online gaming operator TLC188.com.