A-League football team Wellington Phoenix has reached a three-year deal with Huawei to make the Chinese telecommunications company its principal partner.
French Ligue 1 football club Paris Saint-Germain has signed a six-year sponsorship deal with Ooredoo, an agreement that will grant the Qatari telecommunications firm branding on the club’s shirt and naming rights to its training ground.
English Premier League champion Manchester United has agreed a five-year partnership with Japanese health foods company Manda Fermentation.
Sunderland has strengthened its ties to the African continent by signing a business partnership which makes Tanzania the official destination partner of the English Premier League football club.
Major League Soccer franchise Seattle Sounders has extended its shirt sponsorship deal with Microsoft’s console brand Xbox for a further season.
Spanish Liga football club Valencia has agreed a three-year sponsorship deal with local insurance firm Divina Pastora Seguros.
Major League Soccer club FC Dallas has struck a deal with Toyota for the Japanese automotive giant to become the franchise’s new stadium naming rights-holder.
Italian Serie A football club AC Milan has signed a commercial partnership with grooming brand Braun.
Delta Air Lines has reached commercial agreements with NFL American football team the Seattle Seahawks and Major League Soccer franchise Seattle Sounders.
Maple Leaf Sports and Entertainment, the parent company of NHL ice hockey franchise the Toronto Maple Leafs and NBA basketball team the Toronto Raptors, has agreed a wide-ranging 10-year sponsorship deal with Canadian Tire.
A-League team Adelaide United has entered into a sponsorship agreement with the Northern Territory government that aims to promote football in central Australia.
Spanish Liga football club Barcelona has agreed a three-year partnership with UAE-based financial institution United Arab Bank.
English Premier League champion Manchester United has announced a three-year extension to its UK partnership with credit card issuer MBNA.
The Belgian arm of Dutch financial services firm ING has extended its sponsorship deal with the Belgian Football Association (URBSFA/KBVB) through to the end of the 2018 Fifa World Cup.
Dutch Eredivisie football club Feyenoord has signed a five-year kit deal with sportswear giant Adidas, effective from July 2014.