Football
Hankook stays on the road with Europa League
South Korean tyre manufacturer Hankook has extended its official partner agreement with Uefa for the Europa League club football competition.
FRF signs Telekom Romania as new main sponsor
Telecommunications company Telekom Romania has agreed a deal to become the new main sponsor of the Romanian Football Federation (FRF).
Digicel connects with City Football Group
Telecommunications company Digicel has secured a multi-year partnership with English Premier League team Manchester City and its affiliated Major League Soccer franchise New York City FC.
FAI refreshed by Celtic Pure deal
The Football Association of Ireland (FAI) has secured mineral water brand Celtic Pure as its official water partner.
St Johnstone retains Binn Group
Waste management and recycling firm Binn Group has renewed its shirt sponsorship deal with Scottish Premiership football club St Johnstone.
Jarritos seals place at Concacaf Gold Cup
North American soft drinks brand Jarritos has secured a sponsorship deal for the Confederation of North, Central American and Caribbean Association Football (Concacaf) Gold Cup national team tournament.
A-League’s Jets take off with Flight Centre
Australian A-League football team Newcastle Jets has secured a sponsorship agreement with airfare specialist Flight Centre.
Barcelona agrees terms of Qatar Airways renewal – report
Spanish Liga champion Barcelona has an agreement in place to extend its main sponsorship agreement with Qatar Airways through to 2020, according to daily newspaper El Mundo Deportivo.
Acqua Lete on side with FIGC
Mineral water brand Acqua Lete has secured a sponsorship agreement with the Italian Football Association (FIGC).
MusclePharm nets City partnership
Sports nutrition company MusclePharm has secured a multi-year partnership with the City Football Group.
PepsiCo confirms Champions League partnership
Soft drinks and snack food producer PepsiCo has confirmed a partnership deal with the Uefa Champions League club football tournament.
Emirates hints at Fifa return
The Emirates airline has expressed an interest in renewing its commercial ties with Fifa when the corruption scandal currently engulfing football’s global governing body has been resolved.
Europa League hits the road with Enterprise Rent-A-Car
Automotive rental company Enterprise Rent-A-Car has agreed to become an official partner of the Uefa Europa League European club football tournament.
Intuit seals Villa shirt sponsorship deal
Small business accounting software company Intuit has agreed a deal to become the new principal sponsor of English Premier League football club Aston Villa.
Bundesliga’s Mainz switches back to Lotto
German Bundesliga top-tier football club Mainz has secured a long-term kit deal with Italian sportswear manufacturer Lotto.
Festina on time with Schalke renewal
Swiss watchmaker Festina has signed an extension to its partnership with German Bundesliga football club Schalke.
Ligue 1’s Toulouse replaces Kappa with Joma
Spanish sportswear company Joma has secured a kit deal with French Ligue 1 football club Toulouse.
Danish FA bets on Tipico partnership
German sports betting company Tipico has entered into a partnership with the Danish Football Association (DBU) national governing body.