Online gaming company Mansion Group has agreed a shirt sponsorship deal with English Premier League newcomer AFC Bournemouth.
From the 2015-16 season, Mansion’s branding will feature on the front of the football club’s playing strips and training wear.
The terms of the partnership were not disclosed.
Both parties will collaborate on commercial projects offering benefits to Bournemouth fans and Mansion casino users.
Mansion was the shirt sponsor of Premier League team Tottenham Hotspur from 2006 to 2010. Bournemouth secured promotion to the top division of English football as champions of the 2014-15 Championship.