Football
Austrian FA signs up new sponsor
The Austrian Football Association (ÖFB) has agreed a partnership with domestic supermarket chain Billa.
Serbian FA replaces Umbro with Puma
The Football Association of Serbia (FSS) has named German sportswear manufacturer Puma as its new kit supplier.
MLS teams up with outdoor clothing brand
North America’s Major League Soccer has entered into a partnership with outdoor apparel and equipment manufacturer Columbia Sportswear.
Sturm Graz extends kit deal with Lotto
Austrian Bundesliga football club Sturm Graz has extended a kit partnership deal with Italian sportswear manufacturer Lotto.
Portuguese Football Federation lands Chinese partner
The Portuguese Football Federation (FPF) has entered into a partnership with Chinese drinks producer Hangzhou Wahaha Group.
Manchester City to replace Nike with Puma – report
English Premier League football club Manchester City has lined up German sportswear brand Puma to replace US sportswear manufacturer Nike as its official kit partner, according to reports in the English media.
Porto signs long-term renewal with kit partner
Portuguese Primeira Liga football club FC Porto has signed a long-term extension to its kit partnership with US sportswear brand New Balance.
Besiktas teams up with Volvo
Swedish automotive manufacturer Volvo has entered into a partnership with Turkish Süper Lig football club Besiktas.
Borussia Dortmund lands Bangkok Airways partnership
German Bundesliga football club Borussia Dortmund has entered into a partnership with Thai airline Bangkok Airways.
Corinthians sign stadium partnership with Chinese firm
Chinese video technology solutions company Hikvision has agreed a deal to sponsor Arena Corinthians, the home of São Paulo-based Campeonato Brasileiro Serie A football club Corinthians.
Inter secures Gattinoni deal
Italian tourism and business travel firm Gattinoni Group has agreed to become an official supplier of Inter Milan, which plays in the country’s Serie A top-tier club football competition.
Stanley Black & Decker extends Barcelona backing to women’s team
Tools company Stanley Black & Decker has stepped up its backing of Spanish LaLiga football club Barcelona by sponsoring its women’s team, FCB Femeni.
Manchester City signs US-focused deal with Barclays
English Premier League football club Manchester City has signed a US-focused partnership with financial services company Barclays.
Scottish Premiership club renews with main sponsor
Scottish Premiership football club Dundee has extended its partnership with solicitor and estate agent firm McEwan Fraser Legal, its main sponsor.
Freiburg completes Bundesliga sleeve sponsor set
Badenova has expanded its partnership with SC Freiburg to become the sleeve sponsor of the German Bundesliga football club.
Chinese Super League club lands title sponsor
Chinese Super League football club Chongqing Dangdai Lifan has signed a title sponsorship agreement with SWM Motors.
French Football Federation signs Chinese partner
The French Football Federation has entered into a partnership with Chinese kitchen appliances manufacturer Vatti.
Chinese Super League snaps up energy drink partner
Chinese energy drink manufacturer Eastroc Super Drink has agreed a deal to sponsor the Chinese Super League, the top tier of club football in the country.