Tools company Stanley Black & Decker has stepped up its backing of Spanish LaLiga football club Barcelona by sponsoring its women’s team, FCB Femeni.
Stanley will now serve as an official partner of FCB Femeni. The length of the agreement was not disclosed.
The company first partnered with Barcelona in 2014 and is currently in its fourth season as the club’s official tools partner. The FCB Femeni deal has been signed to tie in with International Women’s Day, which takes place today (Thursday).
This season, Stanley is working closely with the FCB Femeni squad to provide exclusive behind-the-scenes content relating to the team. Content will be available across digital platforms and promoted on FCB Femeni and Stanley social media channels.
Barcelona’s commercial director Xavier Asensi said: “Expanding our partnership to the FCB Femeni team feels like the right next step for the club and Stanley, a brand that shares our core values of effort, ambition and respect, among others, to support a diverse world where everyone is empowered to reach their full potential.
“Together with Stanley, we’ll find thrilling new ways to activate the full partnership across a range of compelling initiatives that will leave a lasting mark around the world.”