Football
Continental expands support of NWSL’s Courage
North American National Women’s Soccer League franchise the North Carolina Courage has agreed a new sponsorship deal with tyre manufacturer Continental Tire.
Rostelecom signs up as World Cup sponsor
Russian telco Rostelecom has been unveiled as a sponsor of this year’s Fifa World Cup national team football tournament.
Heineken renews MLS sponsorship
North America’s Major League Soccer has extended its partnership with Dutch brewing company Heineken.
PSV on hunt for new main sponsor as Energiedirect downgrades
Dutch Eredivisie football team PSV Eindhoven is seeking a new main shirt sponsor after energy company Energiedirect.nl opted to readjust its partnership with the club.
Jordan FA renews Pepsi partnership
The Jordan Football Association has extended its partnership with soft drinks manufacturer Pepsi.
Zambian FA signs lucrative new deal with MTN
The Football Association of Zambia has extended its sponsorship deal with telco MTN.
Austrian FA signs up new sponsor
The Austrian Football Association (ÖFB) has agreed a partnership with domestic supermarket chain Billa.
Serbian FA replaces Umbro with Puma
The Football Association of Serbia (FSS) has named German sportswear manufacturer Puma as its new kit supplier.
MLS teams up with outdoor clothing brand
North America’s Major League Soccer has entered into a partnership with outdoor apparel and equipment manufacturer Columbia Sportswear.
Sturm Graz extends kit deal with Lotto
Austrian Bundesliga football club Sturm Graz has extended a kit partnership deal with Italian sportswear manufacturer Lotto.
Portuguese Football Federation lands Chinese partner
The Portuguese Football Federation (FPF) has entered into a partnership with Chinese drinks producer Hangzhou Wahaha Group.
Manchester City to replace Nike with Puma – report
English Premier League football club Manchester City has lined up German sportswear brand Puma to replace US sportswear manufacturer Nike as its official kit partner, according to reports in the English media.
Porto signs long-term renewal with kit partner
Portuguese Primeira Liga football club FC Porto has signed a long-term extension to its kit partnership with US sportswear brand New Balance.
Besiktas teams up with Volvo
Swedish automotive manufacturer Volvo has entered into a partnership with Turkish Süper Lig football club Besiktas.
Borussia Dortmund lands Bangkok Airways partnership
German Bundesliga football club Borussia Dortmund has entered into a partnership with Thai airline Bangkok Airways.
Corinthians sign stadium partnership with Chinese firm
Chinese video technology solutions company Hikvision has agreed a deal to sponsor Arena Corinthians, the home of São Paulo-based Campeonato Brasileiro Serie A football club Corinthians.
Inter secures Gattinoni deal
Italian tourism and business travel firm Gattinoni Group has agreed to become an official supplier of Inter Milan, which plays in the country’s Serie A top-tier club football competition.
Stanley Black & Decker extends Barcelona backing to women’s team
Tools company Stanley Black & Decker has stepped up its backing of Spanish LaLiga football club Barcelona by sponsoring its women’s team, FCB Femeni.