Football
Veolia adds environmental and women’s team strategy to Lyon deal
Utility company Veolia has become the official ‘Environmental Partner’ of French Ligue 1 club Olympique Lyonnais and the sleeve sponsor of the club’s title-winning women’s team.
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Lazio builds presence in Asia with HQ Bet and digital launches
Italian Serie A club Lazio has signed up gambling firm HQ Bet as a regional sponsor for China.
The deal will run to the end of the 2021-22 season
Ketxurdin – Reale Seguros & Real Sociedad FC
Reale Seguros celebrated the 2018 renewal of its Real Sociedad partnership with a season-long hot dog giveaway featuring the world’s first club-branded ketchup.
Round-Up: Sochi F1 double header, Asian golf tour restart, Fifa floats transfer and salary caps, and more
Russian Grand Prix organisers Rosgonki said they are open to hosting back-to-back races in Sochi this season adding to the F1 calendar shortened due to the Covid-19 pandemic
Absa to quit Premier Soccer League title sponsorship
South African banking group Absa will end its title sponsorship of the country’s top-flight Premier Soccer League (PSL) when its contract expires at the end of the current season.
Limitless Fans – Maruti Suzuki & the Indian Super League
During the 2019 ISL, associate sponsor Maruti Suzuki worked with Dentsu to create a tech-led campaign that gave the most passionate soccer fans a ‘virtual front-row seat’ of the season finale.
AS Saint-Étienne extends with kit supplier Le Coq Sportif
French Ligue 1 club AS Saint-Étienne has extended with long-standing kit supplier Le Coq Sportif.
The deal follows the five-year contract signed between the pair in 2015.
Interwetten maintains portfolio with Hoffenheim, Wolfsburg renewals
Online bookmaker Interwetten has renewed its deals with two German Bundesliga clubs – TSG Hoffenheim and VfL Wolfsburg – until 2022-23.
BSC Young Boys sign up Plus500 as shirt sponsor
Swiss football club BSC Young Boys have signed up online trading company Plus500 as its new shirt sponsor
Round-Up: Esports fed appoints commercial commission, MotoGP Asian races decision, CAA signs ‘The Leech’, and more
The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
Leverage Marketing Advisors sponsorship consultancy is launched
Leverage Marketing Advisors (LMA), a new sponsorship and strategy consultancy agency, has been launched and plans to work with brands and sports properties around the world
FC Luzern buoyed by sponsorship double
Swiss Super League side FC Luzern has renewed its shirt sponsorship deal with Otto’s, the Swiss discount retailer, until the end of the 2023-24 season.
Round-Up: F1 ‘will continue’ after a positive Covid-19 test, Top 14 season terminated, Team WE-Madame Figaro tie-up, PSL crisis, and more
Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
MarjoSports terminates Corinthians sleeve sponsorship
Brazilian football club Corinthians has ended its sleeve sponsorship agreement with online gambling platform MarjoSports
Liverpool clarifies kit deal and launches online store in Japan
English Premier League club Liverpool has confirmed a two-month extension of its kit supply deal with New Balance to cover the extended 2019-20 season
Beşiktaş agrees Beko shirt sponsorship deal
Turkish football club Beşiktaş has signed kitchen appliance and consumer electronics brand Beko as its new front-of-shirt sponsor.
The deal will run for two seasons, beginning with the 2020-21 campaign.
Bournemouth seek shirt sponsor as M88 deal expires
Premier League club AFC Bournemouth is searching for a new front-of-shirt sponsor after its deal with online gambling firm M88 expired
Banco BS2 quits Flamengo shirt deal as Amazon ‘waits in wings’
Banco BS2, the main shirt sponsor of Campeonato Brasileiro Série A club Flamengo, will terminate its deal on June 30 with six months still to run on its contract.