Football

After partnering with Spurs for the 2020-21 season, forex trading platform Libertex launched the tie-up with a digital-first activation offering club-related experiences and merchandise.

French Ligue 1 club AS Monaco has signed a regional sponsorship deal for the Asian market with betting operator AYX for the next two seasons

Japanese video game company Konami said it has dropped French footballer Antoine Griezmann from his role as a brand ambassador following a racism row involving him and his French teammate Ousmane Dembele

The Swiss Football League has signed up pizza and pasta restaurant and delivery service Dieci as the title sponsor of its Challenge League

Spanish wind and solar developer Capital Energy has signed with Spanish LaLiga club Atlético de Madrid as the ‘Official Renewable Energy’ sponsor for the next three seasons, from 2021-22 to 2023-24.

Romanian Liga 1 football club CFR 1907 Cluj has signed up global investment platform eToro as the club’s main sponsor in a multi-year deal.

Newly-promoted Spanish LaLiga club RCD Mallorca has agreed a five-year kit sponsorship with Nike, from 2021-22 to 2025-26

The German Bundesliga’s Bayer Leverkusen has become the latest football club to sign up fan engagement platform Iqoniq as a sponsor.

The Ukrainian Premier League has signed up online sportsbook and live casino operator VBet as its new title sponsor

Korean car maker Hyundai Motor has extended its back-of-shirt sponsorship agreement with Italian Serie A club AS Roma

Sports streaming service DAZN has strengthened its commitment to women’s football after becoming the official broadcast partner of the Japanese Women Empowerment (WE) League for the next eight years.

After a disrupted 2020 season, Major League Soccer stands mid-way through the 2021 campaign, its 25th year, with a sponsorship portfolio comprised of 20 brands and worth between $182m (€150m) and $216.5

Uefa prevented sponsors using the rainbow LGBTQ colours at the two Euro 2020 quarter-final matches in Azerbaijan and Russia due to “local legislation”, according to European football’s governing body. G

The Confederation of North, Central America and Caribbean Association Football (Concacaf), has agreed a comprehensive sponsorship deal with national carrier Qatar Airways, which becomes the official airline…

Running through the post-lockdown restart of the 2019-20 Premier League season, Spurs primary partner AIA pivoted its fan engagement activities to a 360° virtual stadium experience.

French Ligue 1 club Girondins de Bordeaux has signed an extension to its sponsorship contract with restaurant chain Bistro Régent.

The Asian Football Confederation has finalised its four-year sponsorship deal with Chinese dairy company Yili