Football

Uefa and its appointed agency Team Marketing are inviting bids for licensing rights to the Uefa Champions League in the cryptocurrency, non-fungible tokens (NFTs) and fan token space, including the opportunity…

Spanish football club Real Madrid has signed a global sponsorship agreement with American healthcare giant Abbott

Uefa has sent a request for proposals document (RFP) to companies interested in selling commercial rights to its club competitions, encouraging potential bidders to “consider structures with minimum guarantees” and allowing bids across six seasons.

Spanish bank CaixaBank has renewed as an official sponsor of Spanish LaLiga club Atlético Osasuna for the next four seasons.

Real Madrid has signed an extension to its sponsorship contract with Spanish gambling platform Codere

French Ligue 1 club AS Monaco has signed up Russian gambling brand Liga Stavok as a regional sponsor

English Premier League club Manchester City has signed up Qualtrics as the club’s ‘Official Experience Management Software Partner’. T

Electronic Arts, the parent company of video game developer EA Sports, has agreed a long-term extension to its licensing deal with FIFPro, the global union of professional football players, as it continues…

Spanish LaLiga club Real Sociedad has concluded its search for new main shirt sponsor, having reached an agreement with mobile operator Finetwork for the remainder of the 2021-22 season.

Uefa Champions League partner Santander activated its rights in the UK through a virtual campaign from March through December 2020 aimed at helping teach children numeracy from home during Covid-19.

Cryptocurrency exchange Binance has signed a major new agreement with Italian Serie A club SS Lazio, which includes main shirt sponsorship rights and the launch of a club fan token

Kasper Rørsted, the chief executive of global sportswear company Adidas, has added the weight of his voice to world football governing body Fifa’s proposals to hold the World Cup on a biennial basis.

A request for proposals has been issued for the sale of commercial rights to Uefa’s club competitions, a contract that has been held by the Team Marketing agency since the first iteration of the Uefa C…

Leveraging the October 2020 cup match between two teams its sponsors – Bayern Munich and fifth-tier side 1. FC Düren – MAN exploited media interest in the underdog by giving the club a state-of-the-art coach with bespoke branding.

South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …

Major League Soccer and German multinational tire manufacturer Continental Tire have renewed their long-standing partnership which dates back to 2010

French Ligue 1 club Olympique Lyonnais has signed a renewal of its contract with video game developer EA Sports in a deal brokered by the Sportfive agency