Football

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Ligue 1’s biggest central deal, worth €9m per season, is its title sponsorship with Conforama.

Premier League club Liverpool is turning success on the pitch into steady sponsorship sales growth, as new partners continue to invest in the club’s second-tier assets.

US fast food chain McDonald’s has quit German football sponsorship to focus on esports, following a similar path taken by carmaker Mercedes-Benz last year.

Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…

Atalanta’s renewal with online gaming company StarCasinò shows that clubs in Italy’s Serie A are still agreeing deals with gambling brands from the sector despite legislation that outlaws such agreements from…

Research by SportBusiness Sponsorship into title sponsorship deals across Europe is displayed in the interactive report below.

French club Girondins de Bordeaux aims to make a new ‘top five’ in Ligue 1 – both on and off the pitch – following the club’s takeover by American owners. This

Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.

Puma’s deal to become Manchester City’s main kit supplier – taking over from Nike – at the start of next season is worth roughly five times the current deal, SportBusiness Sponsorship understands. The

Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…

The €18m ($20.7m) investment of India’s Balkrishna Industries (BKT) in this month’s deal to title sponsor France’s football league cup, the Coupe de la Ligue, followed its €7.5m invest

LaLiga club Sevilla will earn at least €7.25m ($8.3m) from its shirt inventory this season, thanks to two new top-tier sponsors.

Spain’s LaLiga added at least $8.1m (£6.2m/€7m) in sponsorship revenue over the summer via five new deals, SportBusiness Sponsorship has learned. Th

The English Premier League has completed its central portfolio of seven Official Partners with the signature of Coca-Cola as the Official Soft Drink Partner in a three-and-a-half-year partnership, starting…