Football

Mineral water brand Acqua S.Bernardo has renewed its ‘Official Water Partner’ agreement with Inter Milan for the next two seasons.

Online automotive retailer Cazoo will remain as the front-of-shirt sponsor of French Ligue 1 club Lille until the end of the 2022-23 season, despite the company’s financial difficulties.

The Swiss Football Association (SVF) has formally launched its bid to host the 2025 Uefa Women’s European Championship.

5G technology provider Qualcomm Technologies has announced a partnership with Brazil's domestic football cup competition through its Snapdragon brand

Inter Milan has signed HR specialist Attal Group as its latest sponsor

Florida Blue, the state's Blue Cross and Blue Shield healthcare company, has secured the naming rights to Inter Miami's training facility as part of a multiyear partnership with the Major League Soccer c…

Real Madrid has renewed its global sponsorship deal with personal care brand Nivea Men for three more seasons until 2025.

Major League Soccer's Real Salt Lake will now play at America First Field following a multiyear naming rights deal with Riverdale, Utah-based financial institution America First Credit Union.

Coca-Cola has extended its sponsorship of Serie A club Juventus in deal that includes Juventus Women

French football club Olympique Lyonnais has signed up clothing brand Naf Naf as the new back-of-shirt sponsor for its highly successful women’s team. 

Italian Serie A club AC Milan has extended its sponsorship contract with smartphone accessories company Celly

German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…

Manchester City has agreed a one-year training kit sleeve sponsorship deal with betting and gaming brand LeoVegas to become the club’s ‘Official Betting Partner in Europe and Canada’. U

German Bundesliga club VfL Wolfsburg has signed up gambling platform Chillybets as a sponsor

The Argentinian Football Association (AFA) has struck gambling-related sponsorships with crypto casino BC.Game and online betting platform Duelbits. The BC

Major League Soccer’s Seattle Sounders FC announced that it has expanded its partnership with the Puyallup Tribe of Indians’ Emerald Queen Casino (EQC) in a multiyear pitch naming rights deal.

German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…