The English Football League has extended its partnership with Thai Airways for the EFL's five finals, including next Sunday’s Carabao Cup final between Chelsea and Manchester City.
English Premier League football club Manchester United has entered into a multi-year global partnership with Hawaii-based sunglasses and eyewear brand Maui Jim
Premier League club Liverpool is in talks with several kit suppliers eager to replace US sportswear brand New Balance at the end of next season, according to reports
Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.
The Luxembourg Football Federation (FLF) has extended its sponsorship deal with commercial broadcaster RTL
North America’s Major League Soccer has extended its partnership with food manufacturing company Kellogg’s.
Spanish telco Telefónica has stepped up its association with Atlético de Madrid by agreeing a four-season extension to its partnership with the LaLiga football club.
LaLiga club Valencia has signed an Official Supplier agreement with LG Electronics Spain – the latest of three new deals signed by the club in its centennial season.
Premier League club Liverpool has netted a record-breaking £125m ($162m/€143m) profit for the 2017-18 financial year, driven partly by a surge in sponsorship sales.
German Bundesliga football club Borussia Dortmund has signed a partnership with audio streaming service Deezer