Esports
NBA 2K League seals partnerships with Dell, Intel
The NBA basketball league’s new esports competition, the NBA 2K League, has agreed partnerships with US technology companies Dell and Intel.
DreamHack renews with Monster Energy
Drinks brand Monster Energy has extended its partnership with DreamHack, an organisation that runs a series of professional esports events.
ESL links up with Vodafone, extends Betway deal
Esports organisation ESL has struck a new partnership with telco Vodafone and expanded a deal with online bookmaker Betway.
Overwatch League snaps up new partners
The Overwatch League esports competition has signed sponsorship deals with telco T-Mobile and confectionary brand Sour Patch Kids.
Paysafecard builds esports backing with global ESL partnership
Payment services provider paysafecard has stepped up its backing of ESL by becoming a global partner of the esports organisation.
ELeague extends with marketing partners
ELeague, the esports organisation operated by US media company Turner and the IMG agency, has extended sponsorship deals with IT company Dell and its hardware subsidiary Alienware, as well as IT products manufacturer HyperX.
Toyota backs Overwatch League
Japanese automotive manufacturer Toyota has partnered with the Overwatch League esports competition
ESL signs up Intel as title sponsor for UK event
Esports organisation ESL has agreed a deal for US technology company Intel to serve as the title sponsor of its ESL Premiership UK-based competition for the 2018 season.
Esports Mogul partners with Vainglory World Championship
Esports media and software business Esports Mogul has agreed a deal to become an official partner of the Vainglory 2017 World Championship esports event.
ELeague signs up Boost as first wireless provider
US wireless communications brand Boost Mobile has entered into a partnership with the ELeague esports organisation.
The esports revolution: Interview with André Fläckel, esports director, Lagardère Sports
HP, Intel sign as first Overwatch League sponsors
US technology companies HP and Intel have reached agreements with Blizzard Entertainment, a division of US video game developer Activision Blizzard, to sponsor the new Overwatch League esports competition.
Mercedes-Benz signs deal with ESL
The ESL esports competition operator has signed a partnership with German automotive manufacturer Mercedes-Benz.