Cycling
UCI signs up Hera Group as main sponsor of Road World Championships
The International Cycling Union (UCI) has signed up multi-utility company Hera Group as the main sponsor of the recently-relocated 2020 Road World Championships
British Cycling revises contract with HSBC to cover Tokyo Games
British Cycling will retain global bank HSBC as a sponsor for another year after signing a new contract
Round-Up: Le Tour’s tough Covid-19 rules, Japan to acquire 500m vaccine doses, ONE Apprentice rights deals, and more
The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Round-Up: WTA Tour restarts, IPL sponsor backlash, Chinese NBL to restart, and more
The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA
The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
UCI World Tour team AG2R La Mondiale to be rebranded as Citroën takes co-title sponsor rights
UCI World Tour cycling team AG2R La Mondiale has added Citroën as a co-title sponsor ahead of the 2021 season.
The team will be rebranded as AG2R Citroën Team in January 2021 ahead of the new campaign.
Cycling’s Team Ineos renamed Ineos Grenadiers to promote SUV vehicle
WorldTour cycling team Team Ineos will switch its name to Ineos Grenadiers from the start of the Tour de France on August 29
Gripline – Continental & RCS Sport
Continental activated its sponsorship of the 2019 Giro D’Italia with an initiative – spanning a new product, exhibition, online activity and at-race work – driving home its mission to improve road safety.
Bahrain WorldTour team set to require new title sponsor as McLaren ‘heads for exit’
UCI WorldTour cycling team Bahrain-McLaren is reportedly searching for a new title sponsor with the British automotive manufacturer McLaren considering exiting the sport
Mitchelton-Scott lands Manuela Fundación as title sponsor
UCI WorldTour cycling team Mitchelton-Scott has agreed a deal for Manuela Fundación to become its new title sponsor for the rest of the 2020 season.
UCI WorldTour’s CCC Team seeks new main sponsor
UCI WorldTour cycling outfit CCC Team is seeking a new title sponsor after Polish shoe and bag retail group CCC elected to end its deal early amid wider financial struggles at the company
Title sponsor Deceuninck affirms commitment to UCI World Tour team
Window manufacturer Deceuninck has indicated its commitment to retaining its title sponsorship of UCI World Tour cycling Deceuninck-QuickStep
Cycle brand Bianchi backs Giro d’Italia with three-year deal
Italian cycle brand Bianchi will be the official sponsor and exclusive bicycle of the Giro d'Italia for three years from 2020 to 2022
HSBC cuts short main sponsorship of British Cycling
Global bank HSBC has exercised a break clause in its main sponsor contract with British Cycling
Tissot completes Grand Tour portfolio with Giro deal
Swiss watchmaker Tissot has completed the set of cycling’s ‘Grand Tours’ by agreeing a sponsorship deal for the Giro d’Italia.
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SD Worx comes to aid of women’s cycling giant Boels-Dolmans
Boels-Dolmans Team, the powerhouse outfit of women’s cycling, has secured its long-term future with Belgian HR services provider SD Worx signing on as its new main sponsor.
Limelight turns to Hope to find mass participation event sponsors
The Limelight Sports agency has appointed Marc Hope Consulting/The Winning Tape, the consultancy set up by Marc Hope, to find sponsors for events including the London Duathlon and London Triathlon, Blenheim…
Dansk Metal backs Copenhagen’s Grand Départ
Danish trade union Dansk Metal has agreed a deal to sponsor the 2021 edition of the Tour de France’s Grand Départ, which will be held in Copenhagen.