Cycling
Cofidis Group continues presence in cycling with women’s team to launch in 2022
Consumer loans specialists Cofidis Group has extended and expanded its title sponsorship contract with Team Cofidis, the French UCI WorldTour road cycling team
Shimano extends backing of Vuelta a España
Japanese bicycle component manufacturer Shimano has renewed its support of the Vuelta a España cycling event until 2024 through an extended agreement with race organiser Unipublic.
ALÉ to kit out French Cycling Federation teams until 2024
The French Cycling Federation (FFC) has renewed its equipment supplier contract with the Italian cycling apparel brand ALÉ until 2024.
Shimano extends Giro backing, Banca Ifis sponsors Italian classics
Japanese bicycle component manufacturer Shimano has renewed its support of the Giro d’Italia cycling event after extending an agreement with race organiser RCS Sport.
Priority sectors outlined for ‘purpose-led’ UCI Cycling World Championships sponsors
Organisers of the 2023 UCI Cycling World Championships and the recently-appointed Inside Edge agency have prioritised ‘purpose-led’ sponsorship deals as they start to go to market with the commercial off…
Cycling World Championships organisers look to add to commercial team
Organisers of the inaugural UCI Cycling World Championships, which will be held in Glasgow and other Scottish venues in 2023, have started the recruitment process for a senior commercial manager
ASO signs AG as firm expands Belgian cycling presence
Event organiser and promoter Amaury Sport Organisation (ASO) has signed up insurance firm AG as the main sponsor of Belgian cycling events, La Flèche Wallonne and Liège–Bastogne, two of the Ardennes cla…
UCI upgrades and extends deal with Shimano
The Union Cycliste Internationale, cycling’s world governing body, has extended its deal with Japanese bicycle component manufacturer Shimano.
Inside Edge named global sponsorship sales agency for 2023 Cycling Worlds
Organisers of the 2023 UCI Cycling World Championships, which will be held in Glasgow and across Scotland, have appointed Inside Edge, the UK-based sponsorship agency and consultancy, to sell sponsorship…
Gobik cyclewear brand to make UCI WorldTour debut with UAE Team Emirates
Spanish cycling apparel brand Gobik has become the official supplier of the UCI WorldTour’s UAE Team Emirates.
Orange connects with Tour de France until 2024
The Amaury Sport Organisation, organiser of the Tour de France, has extended its long-term association with telco Orange
Ex-British Cycling commercial director Rigby lands 2023 Cycling Worlds role
Jonathan Rigby, the former commercial director at British Cycling, has been chosen as the director of commercial, marketing and communications at the inaugural UCI Cycling World Championships to be held…
Assos steps up to take UCI team title rights after NTT departure
UCI Cycling team NTT Pro Cycling will undergo a name change ahead of the 2021 season after Swiss cycling apparel brand Assos upgraded its sponsorship contract to include headline sponsor status
UCI’s Astana Pro Team signs up Premier Tech as co-sponsor
The UCI World Tour's Astana Pro Team has signed up wastewater and treatment solutions company Premier Tech as its co-title sponsor ahead of the 2021 season
La Vuelta signs up Correos as sponsor ahead of 75th edition
Unipublic, the organisers of Spanish cycling event La Vuelta a España, have signed a sponsorship deal with logistics specialists Correos, which becomes a main sponsor of the event.
NTT ends UCI World Tour team sponsorship to focus on development projects
UCI WorldTour cycling team NTT Pro Cycling is looking for a new title sponsor after Japanese technology brand NTT opted not to renew its contract with the team beyond 2020
UCI extends long-term association with Santini Cycling Wear
Road cycling governing body the International Cycling Union (UCI) has extended with its kit supplier Santini Cycling Wear
Commercial director sought for 2023 Cycling World Championships
Scotland’s national tourist board VisitScotland has started its recruitment process for a director of commercial, marketing and communications at the inaugural UCI Cycling World Championships to be held i…