Cricket
Sussex secures new naming rights partner for home ground
English county cricket team Sussex has entered into a partnership with 1st Central, under which the car insurance provider will take on naming rights to the club’s home ground.
BCCI drives away with Hyundai partnership
Korean automotive manufacturer Hyundai has signed on as an official partner of the Board of Control for Cricket in India.
Partners sign on as World Twenty20 swings into action
Video streaming platform Hotstar, which is owned by pay-television broadcaster Star India, has agreed a sponsorship deal for the 2016 World Twenty20, while the national team cricket tournament has also teamed up with Indian home shopping television channel HomeShop18.
PepsiCo returns to BCCI
US multinational food and beverage corporation PepsiCo has today (Thursday) confirmed it will resume its ties with the Board of Control for Cricket in India through a four-year sponsorship deal.
Specsavers becomes new backer of County Championship
Opticians chain Specsavers has been named the new title sponsor of the English County Championship after agreeing a deal with the England and Wales Cricket Board.
Six-fold increase in value of World Twenty20 since 2007
The commercial value of the ICC World Twenty20 tournament, which gets underway next month in India, has increased six-fold since the first tournament in 2007, Sports Sponsorship Insider understands..
Diageo extends Force India sponsorship as part of Mallya settlement
Alcoholic drinks producer Diageo has extended its sponsorship of Force India as part of a settlement deal with Vijay Mallya, the team principal and part-owner of the Formula One motor-racing team.
Cricket Ireland extends with Toyota, rekindles Tourism Ireland partnership
Cricket Ireland has renewed its partnership with Japanese carmaker Toyota, while the national governing body has also teamed up with Tourism Ireland ahead of next month’s World Twenty20 national team tournament.
Emirates retains Durham in cricket portfolio
Dubai-based airline Emirates has agreed to a seven-year extension of its sponsorship deal with English county cricket club Durham, under which the team’s ground will be given a new name.
KFC dishes up T20 renewal with Cricket South Africa
Restaurant chain KFC has agreed a four-year contract extension to continue as the title sponsor of international Twenty20 cricket in South Africa.
Micromax backs Asia Cup’s switch to Twenty20 mode
Indian consumer electronics company Micromax has acquired title sponsorship rights to the 2016 edition of national team cricket tournament the Asia Cup.
Waitrose to end role as main sponsor of English cricket
The England and Wales Cricket Board is searching for a new main partner after supermarket chain Waitrose opted not to renew its sponsorship deal.
Local company upgrades Somerset partnership
English county cricket club Somerset has signed a two-year shirt sponsorship deal with local hydraulic hoses and couplings supplier Rotec.
ECB brews Yorkshire Tea extension
The England and Wales Cricket Board has extended its partnership with tea producer Yorkshire Tea.
Title sponsor of South Africa’s T20 Challenge considers position
South African courier service RAM is “seriously considering” its position as title sponsor of the country’s domestic Twenty20 tournament the T20 Challenge Series amid the match-fixing scandal enveloping the competition.
ECB gulps down Greene King partnership
The England and Wales Cricket Board has unveiled Greene King IPA as the official beer of England cricket.
Somerset adopts naming rights partner for historic County Ground
English county cricket club Somerset has agreed a five-year naming rights deal with financial advisory firm Cooper Associates for its County Ground home in Taunton.
ICC makes further tracks with Indian tyre firm
The International Cricket Council has built upon its partnership with MRF through signing a new four-year global partnership with the Indian tyre manufacturer.