Cricket
New Balance set to land England cricket kit deal – reports
US sportswear brand New Balance has reportedly agreed a deal with the England & Wales Cricket Board to become the new official kit supplier for the English national team.
BCCI opposes naming rights plan for Eden Gardens
Plans to rename the iconic Eden Gardens cricket ground in Kolkata, India have been placed in doubt after the Board of Control for Cricket in India opposed the proposals.
Title sponsor secured for inaugural Masters Champions League
Indian payment services company Oxigen has been named the title sponsor of the new Masters Champions League Twenty20 cricket tournament.
Melbourne Stars move swiftly to dial up Optus as new main partner
Australian Big Bash League cricket franchise the Melbourne Stars has named telecommunications firm Optus as its new principal partner.
Auckland Nines, Melbourne Stars hit by collapse of main sponsor
The National Rugby League’s Auckland Nines competition and Australian Big Bash League cricket franchise the Melbourne Stars have been hit by the collapse of main sponsor, electronics retailer Dick Smith.
ICC dials up Oppo as latest new global partner
The International Cricket Council has entered into a global partnership with Chinese smartphone manufacturer Oppo.
HBL banks title sponsorship of Pakistan Super League
The new Pakistan Super League Twenty20 cricket tournament has named one of the country’s leading financial services companies, Habib Bank Limited, as its title sponsor.
Title sponsor secured for WBBL debut
Sports retail store chain Rebel has agreed a deal to become title sponsor of the inaugural Women’s Big Bash League, a new Twenty20 cricket competition being launched in Australia.
Sri Lanka secures sponsor for World T20 defence
Sri Lanka Cricket has agreed a sponsorship deal with multi-national lifestyle firm Confident Group ahead of next year’s World Twenty20 tournament in India.
TYKA enters UK cricket market with Somerset deal
India-based sports clothing and equipment manufacturer TYKA has entered into a partnership with English country championship cricket club Somerset.
Nike extends Indian cricket deal as adidas advances
The Indian subsidiary of sporting goods brand Nike has extended its contract as the Official Apparel Sponsor of the Indian Cricket Team in a five-year deal from 2016 to 2020.
Cricket Australia lands Qantas extension
Cricket Australia, the governing body of the sport in the country, has renewed its partnership with Australian airline Qantas.
IPL cashes in FreeCharge partnership
Indian digital payments platform FreeCharge has agreed a deal with the Board of Control for Cricket in India to become a partner of the Indian Premier League Twenty20 cricket competition.
Sponsors line up for Cricket All-Stars Series
The Cricket All-Stars Series, which got underway on Saturday at New York’s Citi Field ballpark, has revealed its line-up of sponsors for the three-game exhibition competition.
Azur Global on board for new Cricket All-Stars Series
Information technology company Azur Global has agreed a deal to become an official partner of the new Cricket All-Stars Series.
BRB lays down title sponsorship for Bangladesh Premier League’s return
Cable manufacturer BRB has been named title sponsor of the Bangladesh Premier League for the return of the Twenty20 competition later this month.
Nissan beats rival to become first ICC Global Partner of new cycle
Japanese car brand Nissan has made its first significant move into cricket as a Global Partner of the International Cricket Council in an eight-year deal, from 2015 to 2023.
Big Bash League sells out partnership inventory
Cricket Australia’s Twenty20 competition the Big Bash League (BBL) has sealed partnerships with icy treat Zooper Dooper, Warner Bros. Pictures and Warner Bros. Movie World.