Cricket
Emirates lands extension to global partnership with ICC
Dubai-based airline Emirates has renewed its long-running partnership with the International Cricket Council.
Foster’s goes back to the future with English cricket
Beer brand Foster's has decided that English cricket will be the focal point of its revived sports strategy, 11 years on from its last cricket deal in the country.
Kia revs up renewed deal with England women’s cricket
Korean automotive company Kia has agreed a deal with the England and Wales Cricket Board to extend its partnership with the England national women’s team.
IPL’s Supergiants bank sponsor for debut campaign
Singapore-headquartered financial services company DBS Bank has signed up as an associate sponsor of Indian Premier League Twenty20 cricket franchise the Rising Pune Supergiants.
IPL champions land extensions with airlines
Abu-Dhabi based airline Etihad Airways and its partner, India-based Jet Airways, have renewed their sponsorship deal with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.
IPL’s Royal Challengers ride away with new principal sponsor
Bicycle manufacturer Hero Cycles has been named a principal sponsor of Indian Premier League Twenty20 cricket franchise Royal Challengers Bangalore.
Delhi Daredevils milk new principal sponsor, secure whisky partner
Dairy products manufacturer Mother Dairy has agreed a deal to become the principal sponsor of Indian Premier League Twenty20 cricket franchise the Delhi Daredevils for the upcoming 2016 season.
New IPL franchise adds another sponsor
Newly-formed Indian Premier League Twenty20 cricket franchise the Rising Pune Supergiants has agreed a sponsorship deal with Mumbai-based denim company Spykar Lifestyles.
Cargill links up with Supergiants IPL franchise
The Rising Pune Supergiants Indian Premier League Twenty20 cricket franchise has unveiled a sponsorship deal with agricultural food producer Cargill Foods India.
New IPL team makes tracks with principal partner
Tyre manufacturer TVS Tyres has entered into a partnership with newly-formed Indian Premier League franchise Gujarat Lions ahead of its debut season in the Twenty20 cricket competition.
Gloucestershire secures maiden stadium naming rights partner
English county cricket club Gloucestershire has entered into a partnership with the Brightside Group, under which the local insurance organisation will take on naming rights to the club’s home ground.
Diesel enters cricket market with IPL champions
Italian fashion label Diesel has entered into a partnership with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.
Oxigen breathes life into Gujarat’s IPL debut
Digital payment services company Oxigen has signed up as the main sponsor of Indian Premier League franchise Gujarat Lions for its debut season in the Twenty20 cricket competition.
Kia backs launch of Women’s Cricket Super League
Korean automotive company Kia has been named the title sponsor of the Women’s Cricket Super League, a new six-team competition formed by the England and Wales Cricket Board.
ECB drinks to Foster’s partnership
Australian lager brand Foster’s has agreed a two-year sponsorship deal with the England and Wales Cricket Board.
Audi South Africa and Cricket South Africa
Carmaker Audi’s sponsorship of the South African national cricket team, the Proteas, began in December 2014 at the start of the West Indies tour of South Africa.
Maruti Suzuki gears up IPL partnership
Automotive manufacturer Maruti Suzuki India has struck an agreement with the Board of Control for Cricket in India (BCCI) to become an official partner of the Indian Premier League Twenty20 tournament.
Daikin refreshes Delhi Daredevils partnership
The Delhi Daredevils Indian Premier League (IPL) Twenty20 cricket franchise has renewed a sponsorship deal with air-conditioning provider Daikin.