Basketball

Banking and financial services holding company Wells Fargo has agreed to extend its sponsorship of North American NBA basketball team Portland Trail Blazers through to the end of the 2015-16 season.

US sporting goods company Spalding has agreed a three-year extension to its partnership with the German Basketball Bundesliga, the sport’s top division in the country.

Lifestyle company Alex and Ani has agreed a partnership with NBA North American basketball team the New York Knicks.

North American basketball league the NBA has announced a multi-year partnership with Russian gas processing and petrochemicals group Sibur to promote the sport across Russia.

German sportswear giant Adidas has agreed an expanded two-year partnership extension with Euroleague Basketball that will run through the European club competition’s 2015 season.

Grocery retailer H-E-B has agreed a deal to become the first marquee sponsor of Women’s National Basketball Association (WNBA) franchise the San Antonio Silver Stars.

Life insurance company New York Life has reached an agreement to become the presenting sponsor of the Big East Conference’s college sports championships through the 2014-15 academic year.

NBA basketball team the Philadelphia 76ers and NHL ice hockey franchise the New Jersey Devils have signed multi-year sponsorship agreements with Bwin.party, making them the first US professional sports teams to enter into commercial deals with an online gambling company.

Northern Arizona University has entered into a multi-year agreement to become the official education partner of NBA basketball team the Phoenix Suns.

NBA basketball team Sacramento Kings has sealed its first commercial partnership with an Indian company since it was bought by Vivek Ranadive last year.

Exhibition basketball team the Harlem Globetrotters have entered into a partnership with global Christian humanitarian organisation World Vision.

US mutual life insurance company New York Life has entered into a commercial agreement with Brooklyn Nets and the NBA basketball franchise’s Barclays Center home.

Alcoholic drinks maker Diageo beat a renewal offer from incumbent Bacardi to become the exclusive spirits partner of basketball’s NBA last month.

Athletic footwear and apparel retailer Foot Locker has agreed a multi-year deal to become an official partner of the NBA in Canada, while it has also expanded its US partnership with the basketball league.

Australian food distribution firm Menora Foods has reached an agreement to become the naming sponsor of the country’s Women’s National Basketball League.

Chicago-based airline United Airlines has extended its naming-rights agreement for the city’s United Center arena by another 20 years.