Basketball
NBA coaches dress to impress with Joseph Abboud
US tailor Joseph Abboud has agreed a deal to serve as the official wardrobe supplier to the National Basketball Coaches Association for a fifth consecutive season of the NBA league.
Mayors nets Miami Heat jewellery partnership
Florida and Georgia based jewellery retailer Mayors has penned a deal to become the official jeweller of NBA basketball team Miami Heat.
FFBB builds alliance with SMC2
The French Basketball Federation (FFBB) has entered into a technical partnership with sports and recreation construction company SMC2.
German Basketball Federation signs new partner
Cewe-Print has agreed a deal to become the official print partner of the German Basketball Federation (DBB) until June 2014.
Diageo nets multi-year NBA deal
Multinational drinks company Diageo has agreed a deal to become the exclusive spirits partner of North American basketball league the NBA.
Mercedes-Benz to drive Charlotte Bobcats re-brand
NBA basketball franchise the Charlotte Bobcats have announced German automotive giant Mercedes-Benz as the presenting partner of its Buzz City re-branding campaign.
Yokohama nets LA Clippers partnership
Tyre manufacturer Yokohama Tire Corporation has reached a two-year sponsorship deal with NBA basketball team Los Angeles Clippers.
Euroleague looking for two Premium Sponsors
Euroleague Basketball is searching for two brands to take its roster of second-tier Premium Partners to six, and aims to scrap sponsorships previously sold around its season-ending Final Four tournament and Game of the Week broadcast.
Samsung nets presenting partner spot for NBA Global Games Mexico
Korean electronics giant Samsung has agreed a deal with North American basketball league the NBA to become the presenting partner of its Global Games Mexico City 2013 event.
Boston Celtics land Sentient Jet extension
NBA basketball team the Boston Celtics have signed a three-year extension to their commercial partnership with private aviation company Sentient Jet.
Tuenti nets naming and shirt rights with Liga ACB’s Estudiantes
Madrid-based social media technology company Tuenti has agreed a deal with Estudiantes for its Tuenti Movil platform to become the official team and jersey sponsor of the Spanish Liga ACB basketball club.
Sanitas signs up for Spain’s Basketball World Cup
The International Basketball Federation (Fiba) and the Spanish Basketball Federation (FEB) have confirmed Spanish medical company Sanitas as a national supporter of the 2014 Basketball World Cup.
Bose nets French basketball partnership
France’s National Basketball League (LNB) has signed a three-year technical partnership with American audio equipment company Bose.
Infront secures Turkish basketball deal
The Infront Sports & Media agency has agreed a long-term deal with the Turkish Basketball Federation (TBF) to provide the governing body with marketing services to help increase sponsorship activity for the sport in the country.
Stanley Black & Decker tools up with CBA League
Stanley Black & Decker (SBD) has agreed a deal to become an official partner of the Chinese Basketball Association’s Professional League club competition from the 2013-14 season through to the 2016-17 campaign.
NBA’s Magic firms up sponsorship portfolio for new season
NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.
Citi banks on Dallas’ NBA and NHL teams
Financial services giant Citi has reached a deal to become the preferred credit card of Dallas’ American Airlines Center and its major league sports tenants.
Ghost Armor offers protection to Phoenix Suns
Ghost Armor has agreed a multi-year marketing partnership with NBA basketball team Phoenix Suns and the club’s WNBA counterpart, women’s side Phoenix Mercury.