Basketball

Fantasy sports games company FanDuel has agreed a partnership with NBA team Cleveland Cavaliers to further increase its presence in the North American basketball league.

US fantasy sports gaming company DraftKings has continued its expansion in North American sports leagues through a partnership with NBA basketball team Minnesota Timberwolves.

Financial services organisation CaixaBank has signed up as the title sponsor of Spanish basketball’s Copa del Rey club tournament.

Mutual life insurance company New York Life has agreed a three year deal to become the first title sponsor of the Atlantic Coast Conference Men’s Basketball Tournament.

Türkiye Basketbol Federasyonu (TBF), the national governing body for Turkish basketball, has agreed a one-year sponsorship deal with coffee shop chain Kahve Diyarı.

Italian fashion house Giorgio Armani has opted to extend its partnership with the Euroleague Basketball European club competition.

Fantasy sports brand DraftKings has agreed a partnership with a third NBA basketball franchise in the space of two weeks after signing up with the Houston Rockets.

Spanish telecommunications company Telefónica has extended its title sponsorship deal with Estudiantes, with its Movistar brand now set to support the Liga ACB basketball club.

Beverage company Coca-Cola has renewed its sponsorship agreement with NBA basketball franchise Charlotte Hornets, according to the Charlotte Business Journal newspaper.

Tyre manufacturer Continental has entered into a multi-year US college basketball partnership with the IMG agency and Learfield property schools.

North American NBA basketball team the Utah Jazz and its operating group Miller Sports Properties has agreed a long-term partnership with University of Utah Health Care (UUCH).

Tribune Broadcasting’s New York television channel PIX11 has agreed a multi-year marketing partnership that covers NBA basketball team the Brooklyn Nets, NHL ice hockey franchise the New York Islanders, and the teams’ Barclays Center home.

Sportswear and apparel company Under Armour has signed up as the official technical provider of Spanish basketball’s Copa del Rey knockout club tournaments.

German sportswear giant Adidas has expanded its partnership with Euroleague Basketball to take on title sponsorship of its international junior tournament.

Talking Stick Resort, a luxury hotel and casino in Scottsdale, Arizona has signed up as the new naming rights sponsor of the home arena of the Phoenix Suns NBA basketball franchise.

Fantasy sports brand DraftKings has moved to strengthen its position in the US professional sports market after entering into a partnership with NBA basketball franchise the Philadelphia 76ers.