Basketball
Hyundai joins Perth arena Founding Partners
Korean car brand Hyundai has become the first automotive sponsor of the RAC Arena sports and entertainment venue in Perth, Western Australia, in a multi-year partnership
Zurich signs new digital partnership with NBA Spain
Swiss insurance firm Zurich has signed a new digital-only partnership with NBA Spain
Deutsche Telekom to title sponsor BBL Pokal
German telco Deutsche Telekom has agreed a deal for its MagentaSport service to become the new title sponsor of the BBL Pokal domestic basketball competition
Euroleague teams up with insurance partner
Insurance provider Axa Spain has become a sponsor of the Euroleague and EuroCup basketball tournaments
Beko signs naming rights deal with Fenerbahçe basketball team
Turkish white goods brand Beko has signed a new naming rights deal with Fenerbahçe Men's Basketball Team.
HBSE cashes in on NJ sportsbook legislation, more deals to come
US sports team and venue owner Harris Blitzer Sports & Entertainment will earn about $3.5m (€3m) annually from its first three gambling sponsorship deals, according to industry sources.
Indiana Pacers announce Motorola as first jersey-patch sponsor
The Indiana Pacers have announced that smartphone manufacturer Motorola will become the NBA team's inaugural jersey-patch partner
76ers name TruMark Financial as Official Partner
NBA franchise the Philadelphia 76ers has made TruMark Financial Credit Union its first ‘Official Credit Union’ in a multi-year deal.
NBA adds Codere to gaming portfolio
North American basketball league the NBA has signed its third gaming partnership in the space of a week through a deal with Spanish company Codere
Erreà ups presence in Italian basketball with Lega Basket deal
Italian sportswear brand Erreà has signed as the Official Technical Sponsor of Lega Basket Serie A, Italy’s top-flight basketball league.
The Stars Group signs debut US gaming partnership with NBA
PokerStars operator The Stars Group has struck its first partnership with a US professional sports league
Madai Wealth signs on for Basketball World Cup
Shanghai-based financial services company Madai Wealth has agreed to sponsor the 2019 Basketball World Cup, which is being hosted by China
Vivo clinches new partnership with NBA in the Philippines
Chinese smartphone maker Vivo has signed a new partnership with the NBA in the Philippines
NBA opens new sponsorship category in Latin America
North American basketball league the NBA has signed its first gaming partnership in Latin America through a multi-year deal with Supermatch, the sports betting operator of Uruguay’s national lottery.
NBA connects with Chinese telco
North American basketball league the NBA has signed a wide-ranging marketing and content partnership with Migu, a subsidiary of telco China Mobile that provides digital content products and services
Beverage group returns to back CBA team
Alcoholic beverages manufacturer Shanxi Fenjiu has agreed a three-season deal to title sponsor Shanxi Brave Dragons, a team that competes in the Chinese Basketball Association, the top tier of the sport…
Golden State Warriors uncork Silver Oak deal
NBA basketball franchise the Golden State Warriors has agreed a partnership with Californian winery Silver Oak
Basketball Australia nets double deal
The Basketball Australia has struck sponsorship deals with vitamin tablets and drinks brand Berocca and the New Era Cap Company