Beko signs naming rights deal with Fenerbahçe basketball team

Turkish white goods brand Beko has signed a new naming rights deal with Fenerbahçe Men’s Basketball Team.

Under the two-and-a-half-year deal, the club will officially be known as the Fenerbahçe Beko Men’s Basketball Team.

The deal covers all Turkish Basketball Super League, Euroleague and overseas games, and Beko’s logo will also be printed on the chest of the Fenerbahçe jersey in each competition.

During the partnership, Beko will aim to promote its ‘Eat Like a Pro’ health campaign – a new initiative launched to tackle childhood obesity.

Beko plans to expand the campaign to promote healthy eating habits among children by presenting Fenerbahçe basketball players as role models.