Basketball
NBA expands its ties to Google in multi-year agreement
US-based technology giant grows existing relationship with the league
Socios-Lakers and Betway-Mavericks deals add to respective NBA portfolios
The National Basketball Association’s Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider Socios.com as a sponsor.
Wizards expand Israeli presence with Energix partnership
The National Basketball Association's Washington Wizards are expanding their presence in Israel by striking a deal with Israeli-based renewable energy company Energix
NBA, LegalZoom create small business grant program
League aligns with online legal services platform for new community initiative
Sportfive brokers Lakers-DWS international deal, Hawks added to Socios portfolio
The National Basketball Association’s Los Angeles Lakers has named asset management company DWS as the team’s ‘Official Global Investment Sponsor’ and its second international partner.
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Phoenix Suns and Utah Jazz take Chiliz-NBA team deals past 20
The Phoenix Suns NBA franchise has become the latest professional sports team to sign an official deal with fan token app Socios.com, which is built on the Chiliz blockchain
Fiba agrees Global Partner deal with betting brand J9
Basketball's world governing body Fiba has agreed a three-year sponsorship deal, running until 2024, with Philippines-based betting firm J9
São Paulo, Racing Club and Brooklyn Nets added to Chiliz portfolio
South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …
Therabody adds Dallas Mavericks to sponsorship portfolio
Tech wellness company Therabody has further integrated within the National Basketball Association by striking a multiyear partnership with the Dallas Mavericks
NBA preps star-studded promotional clip for anniversary celebration
'NBA Lane' to serve as anchor element of season-long commemorations
Portugal’s top basketball leagues split €3m Betclic title sponsorship
The Portuguese Basketball Federation has expanded its agreement with gambling brand Betclic, with the deal now including title sponsorship of Portugal’s flagship women’s basketball league, following on …
NBA’s Spurs sign up Socios.com, Moravia Health builds Philadelphia sports presence
The National Basketball Association’s San Antonio Spurs has become the latest sports team to sign up blockchain provider Socios.com to its sponsorship portfolio.
NBA appoints Ranveer Singh as ambassador
The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India
Cryptocurrency platform Bitci’s sport sponsorship track record key to Fiba deal
The International Basketball Federation (Fiba) conducted an exhaustive review of its blockchain-related sponsorship options before choosing Turkish company Bitci as its global partner in the category
Euroleague Basketball adds two more years to Domino’s deal
Euroleague Basketball has renewed its sponsorship contract with global pizza delivery chain Domino’s.
The brand continues as a sponsor of both the EuroLeague and EuroCup competitions.
Gainbridge secures Indiana Pacers naming rights deal
The National Basketball Association's Indiana Pacers will now play at Gainbridge Fieldhouse following a multiyear naming rights deal with Indianapolis-based financial services company Gainbridge
NBA Kings complete jersey patch deal with Dialpad
Flurry of new agreements continues in advance of upcoming season start