Basketball
Euroleague teams up with insurance partner
Insurance provider Axa Spain has become a sponsor of the Euroleague and EuroCup basketball tournaments
Beko signs naming rights deal with Fenerbahçe basketball team
Turkish white goods brand Beko has signed a new naming rights deal with Fenerbahçe Men's Basketball Team.
HBSE cashes in on NJ sportsbook legislation, more deals to come
US sports team and venue owner Harris Blitzer Sports & Entertainment will earn about $3.5m (€3m) annually from its first three gambling sponsorship deals, according to industry sources.
Indiana Pacers announce Motorola as first jersey-patch sponsor
The Indiana Pacers have announced that smartphone manufacturer Motorola will become the NBA team's inaugural jersey-patch partner
76ers name TruMark Financial as Official Partner
NBA franchise the Philadelphia 76ers has made TruMark Financial Credit Union its first ‘Official Credit Union’ in a multi-year deal.
NBA adds Codere to gaming portfolio
North American basketball league the NBA has signed its third gaming partnership in the space of a week through a deal with Spanish company Codere
Erreà ups presence in Italian basketball with Lega Basket deal
Italian sportswear brand Erreà has signed as the Official Technical Sponsor of Lega Basket Serie A, Italy’s top-flight basketball league.
The Stars Group signs debut US gaming partnership with NBA
PokerStars operator The Stars Group has struck its first partnership with a US professional sports league
Madai Wealth signs on for Basketball World Cup
Shanghai-based financial services company Madai Wealth has agreed to sponsor the 2019 Basketball World Cup, which is being hosted by China
Vivo clinches new partnership with NBA in the Philippines
Chinese smartphone maker Vivo has signed a new partnership with the NBA in the Philippines