Basketball

NBA sponsor Budweiser partnered with the National Basketball Players Association on an initiative commemorating the retirement of 13-time NBA All-Star Dwyane Wade.

Presenting the Total Health Forum with the NBA allowed Kaiser Permanente to integrate its brand with the US healthcare community and amplify that integration via digital/social extensions.

After decades of promoting NBA games with TV commercials and years of declining live television audiences, official broadcaster ESPN changed its strategy and switched to using real-time NBA footage social promos to generate FOMO and drive fans to click directly to live game coverage.

Coca-Cola’s NCAA Final Four sponsorship laid the groundwork for the launch of Coca-Cola Orange Vanilla, spreading awareness of the product in host city Minneapolis and the wider US.

Spanish Liga ACB basketball club Real Madrid has signed Palladium Hotel Group as its new main sponsor

Australia’s National Basketball League has agreed a one-season extension to its partnership with ALDImobile, the exclusive mobile product of the ALDI supermarket chain.

The North American division of Japanese automotive manufacturer Nissan has expanded its partnership with the National Collegiate Athletic Association by becoming an official corporate partner of NCAA men’s b…

Fiba, the global governing body of basketball, has extended a long-term strategic partnership with Chinese multi-national conglomerate Wanda through to 2031

Chinese mineral water brand Ganten Water announced a sponsorship deal with the Basketball Federation of Serbia (KSS) to its growing portfolio of international properties

The German Basketball Federation (DBB) has renewed its long-running partnership with Dutch financial services company ING, its main sponsor

Basketball Australia has signed up packaging and warehouse supplies provider Signet as a new major partner of the men’s national team ahead of its Fiba World Cup campaign.

The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.

The Spanish Basketball Federation (FEB) has entered into a partnership with Korean automotive manufacturer Kia

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

The Dallas Mavericks and e-commerce app and marketplace 5miles have mutually agreed to end their jersey sponsorship deal, as the NBA basketball franchise seeks out a new partner that can put the team “at t…

German sportswear brand Puma announced it officially signed its first Chinese basketball player as an ambassador, Zhao Jiwei

Total Oil Türkiye has signed a new agreement to sponsor the Turkish Basketball Federation (TBF) until the end of 2021.