US-based technology giant grows existing relationship with the league

The National Basketball Association’s Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider as a sponsor.

The National Basketball Association's Washington Wizards are expanding their presence in Israel by striking a deal with Israeli-based renewable energy company Energix

League aligns with online legal services platform for new community initiative

The National Basketball Association’s Los Angeles Lakers has named asset management company DWS as the team’s ‘Official Global Investment Sponsor’ and its second international partner. The

The Phoenix Suns NBA franchise has become the latest professional sports team to sign an official deal with fan token app, which is built on the Chiliz blockchain

Basketball's world governing body Fiba has agreed a three-year sponsorship deal, running until 2024, with Philippines-based betting firm J9

South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …

Tech wellness company Therabody has further integrated within the National Basketball Association by striking a multiyear partnership with the Dallas Mavericks

'NBA Lane' to serve as anchor element of season-long commemorations

The Portuguese Basketball Federation has expanded its agreement with gambling brand Betclic, with the deal now including title sponsorship of Portugal’s flagship women’s basketball league, following on …

The National Basketball Association’s San Antonio Spurs has become the latest sports team to sign up blockchain provider to its sponsorship portfolio.

The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India

The International Basketball Federation (Fiba) conducted an exhaustive review of its blockchain-related sponsorship options before choosing Turkish company Bitci as its global partner in the category

Euroleague Basketball has renewed its sponsorship contract with global pizza delivery chain Domino’s. The brand continues as a sponsor of both the EuroLeague and EuroCup competitions.

The National Basketball Association's Indiana Pacers will now play at Gainbridge Fieldhouse following a multiyear naming rights deal with Indianapolis-based financial services company Gainbridge

Flurry of new agreements continues in advance of upcoming season start