Fan engagement platform is continuing to expand its presence in North America by striking a partnership with the National Basketball Association's Philadelphia 76ers

Liga ACB, the top tier of Spanish basketball, has signed an extension to its title sponsorship contract with electrical utility company Endesa

USA Basketball and leading sports entertainment company MGM Resorts International have unveiled an expanded multiyear partnership ahead of the Tokyo Olympics this summer

The National Collegiate Athletic Association has announced that its Division I women's basketball tournament could be finally given "March Madness" branding as means to better promote the competition …

Revenues at the International Basketball Federation (Fiba) dropped to CHF65m (€59.4m/$72.3

The National Basketball Association's Detroit Pistons have signed a wide-ranging multiyear agreement with wholesale mortgage lender United Wholesale Mortgage, which has been designated the team's jersey…

In Q1 2020, UT beer partner Corona leveraged its rights around the Texas Longhorns basketball team with a programme led by a pair of limited edition co-branded sneakers.

Russian online betting firm Winline has extended its sponsorship of Euroleague Basketball until the end of the 2024-25 season

Sportsbook operator PointsBet has become an 'Authorised Gaming Operator' of the Women's National Basketball Association (WNBA)

Team is third in the NBA to align with the US telecom company

New marketing effort spotlights intensity of league's competition, cultural impact

The Sportfive agency is to sell the Basketball Champions League’s international broadcast and sponsorship rights after being appointed to the role by FIBA ClubCo, the joint entity that manages the rights t…

Athlete recovery technology brand Hyperice has signed as sponsor of the International Basketball Federation (Fiba) and the LA Sparks WNBA team

The Sportfive agency has stepped up its presence in German basketball by agreeing a deal with Basketball Bundesliga club EWE Baskets Oldenburg

Global sports merchandising giant Fanatics has announced a long-term omnichannel retail partnership with the National Basketball Association's Phoenix Suns

The National Basketball Association's Brooklyn Nets are reportedly seeking to upgrade their primary sponsorship assets to capitalize on the team's new-found relevance on and off the court

The Big3 basketball league has secured a commercial boost ahead of its return this summer by partnering with Toyota Motor North America, which has been designated the organization's official vehicle partner.