Basketball

NBA basketball franchise the Chicago Bulls has signed Plus500 as a global partner, with the online trading platform becoming the first company to have its brand on the front of the team’s warmup shooting s…

The National Basketball Association's Portland Trail Blazers have called time on their jersey patch sponsorship deal with cryptocurrency platform StormX after just one season.

The Sportfive agency has expanded its relationship with the Chicago Bulls as the NBA team seeks to grow its fan base in France ahead of its game in Paris next year

The National Basketball Association's Philadelphia 76ers have announced a multiyear partnership with Philadelphia, Pennsylvania-based multihospital health system Penn Medicine, which has been designated …

Toyota Spain and the Spanish Basketball Clubs Association (ACB) have renewed their sponsorship agreement for the 2022-23 season.

The National Basketball Association's Chicago Bulls have named Illinois-based consumer electronics and telecommunications company Motorola as the team's new jersey patch sponsor in a multiyear agreement…

Silicon Valley-based global online payments company PayPal says it will not renew its jersey sponsorship deal with the National Basketball Association's Phoenix Suns should disgraced majority owner Robert …

The National Basketball Association's New Orleans Pelicans and mobile rewards platform Ibotta have renewed their jersey sponsorship agreement for a further three seasons

A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards

Silicon Valley brand to sponsor 2022 Fiba Women’s World Cup Broadcast sponsorship deal with ESPN agreed in parallel to deal with federation

Basketball Australia has signed up IT delivery company Seven Consulting as the naming rights partner of the ‘Australian Opals’ women’s national basketball team ahead of this month’s Fiba Women’s Basketbal…

New contract term to include league highlight rights for FanDuel TV

Sports betting operator Galera.bet has signed as a new ‘master sponsor’ of the Brazilian Basketball Confederation (CBB) until 2031.

Google has agreed a sponsorship deal with Fiba, the governing body for basketball, to become its first ever ‘Global Partner of Women’s Basketball and the Fiba Women’s Basketball World Cup’. As

The National Basketball Association’s Atlanta Hawks have extended their partnership with Sharecare, keeping the digital health company as the team’s jersey patch partner for the upcoming season and ann…

Japanese car manufacturer Nissan has been unveiled as a sponsor of the pre-season matches between National Basketball Association (NBA) franchises Golden State Warriors and Washington Wizards in Japan

The Chinese Basketball Association (CBA) has announced a sponsorship deal with Therabody