Insurance provider Axa Spain has become a sponsor of the Euroleague and EuroCup basketball tournaments

Turkish white goods brand Beko has signed a new naming rights deal with Fenerbahçe Men's Basketball Team.

US sports team and venue owner Harris Blitzer Sports & Entertainment will earn about $3.5m (€3m) annually from its first three gambling sponsorship deals, according to industry sources.

The Indiana Pacers have announced that smartphone manufacturer Motorola will become the NBA team's inaugural jersey-patch partner

NBA franchise the Philadelphia 76ers has made TruMark Financial Credit Union its first ‘Official Credit Union’ in a multi-year deal.

North American basketball league the NBA has signed its third gaming partnership in the space of a week through a deal with Spanish company Codere

Italian sportswear brand Erreà has signed as the Official Technical Sponsor of Lega Basket Serie A, Italy’s top-flight basketball league.

PokerStars operator The Stars Group has struck its first partnership with a US professional sports league

Shanghai-based financial services company Madai Wealth has agreed to sponsor the 2019 Basketball World Cup, which is being hosted by China

Chinese smartphone maker Vivo has signed a new partnership with the NBA in the Philippines